For Immediate Release
CCFC Blasts New Hasbro/Discovery Channel Children’s Network
BOSTON - Today, toymaker Hasbro Inc and the cable-TV programmer
Discovery Channel announced that
they will form a joint venture to create a TV network and website with new
programming based on Hasbro toys
and games. The following is the statement of CCFC Director Dr. Susan Linn:
This partnership represents a new low in children’s television, a
network devoted to showing infomercials for Hasbro’s toys and
games. It will make a mockery of existing ad limits and the current
prohibition of product placement in children’s television.
The planned network is the latest indication that the deregulation
of children’s television has been an unmitigated disaster for children
and families; no longer do companies feel compelled to even pretend that their
programming is beneficial for children or about anything but pushing
product. We hope that the FCC takes a long, hard look at this new venture as
they consider whether their current restrictions on embedded advertising are
adequate to protect children.
The Campaign for a Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children. CCFC is a project of Third Sector New England (www.tsne.org).