Soda Creamed: A Cold Wind Is Blowing Toward Israel

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In what some tout as a sign of Israel's "echoing failures," the last few weeks have seen an incremental gathering of momentum against the Occupation and what one U.K. critic called "the new barbarism" evinced by Israel's assault on Gaza. Both Sweden and the U.K. have voted to recognize a Palestinian state; UN Secretary-General Ban Ki-moon has denounced the occupation and oppression of Palestinians as "the root causes" of ongoing violence; donors in Cairo raised billions for a vital Gaza reconstruction widely viewed as an Israeli responsibility they will shirk; and, in a high-profile failure, revenues for the much-hated Soda Stream, with a factory in the West Bank, have tanked, its shares having lost two-thirds of their value in the last year to drop (Scarlett Johansson notwithstanding) to an all-time low. Mainstream business media blame Americans' taste for healthier drinks; many progressives say it's a victory for the BDS movement, and another indicator of a welcome shift in post-Gaza world opinion. God knows it's overdue: Watch Israel's recent destruction of the power grid serving Khirbet a-Twayel, a Bedouin shepherding community in the West bank's Area C where close to 30,000 Bedouins are under threat of expulsion and placement in apartheid-style townships. The infuriating sight of Civil Administration workers cutting wires and sawing down dozens of electrical poles, for reasons known only to themselves, explains as little else can why "a cold wind is blowing toward Israel from every corner in the world."


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