Everything Is Not Awesome


Furious that Arctic-trashing Shell is trying to use kid-friendly LEGO to clean up its image - reportedly selling 16 million Shell-branded toys in 26 countries worth $116 million - Greenpeace has begun a hard-hitting campaign aimed at pressuring LEGO, which is supposed to be about making the world a better place for kids, to end a partnership with an oil conglomerate whose very existence clearly runs counter to that goal. Recent LEGO-inspired protests at England's Legloland, and a darkly stunning new ad in which an idyllic Arctic, huskies and all, drowns in oil.


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