Grim Math: Going After the NRA

Grim Math: Going After the NRA

Abby Zimet

Citing the "grim math" of 86 Americans killed by guns every day, Michael Bloomberg has announced a new $50 million, grassroots gun control initiative that plans to use the same strategic tools so effectively used by the NRA - money, organizing, political pressure and the targeting of single-issue voters, especially women - to take it down. While some question whether the polarizing Bloomberg is the best front man for the umbrella group, called Everytown for Gun Safety, they've already put up a slick website and released a stomach-churningly powerful video. Not a moment too soon. In one of today's 86 shootings, a four-year-old Pennsylvania boy shot his two-year-old brother in the face.

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