F#ck the Poor

Abby Zimet

A provocative new campaign from The Pilion Trust, a small U.K. charity hit hard by austerity cuts, asks Londoners to put their money where their mouths are when it comes to caring about the most vulnerable among us. See what happens when he flips the sign.

"We understand that some may be shocked by this footage. We are more offended, however, that people across the United Kingdom are living in adverse poverty."

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