This Is Wholesome: Honey Maid Has A Message For Satan and the American Decency Association

Abby Zimet

Because change happens in improbable ways, we now have Teddy Grahams embodying the struggle for basic human rights. Who nu? If you haven't heard: Nabisco's Honey Maid ran a nice  ad featuring a diverse group of graham-cracker-eating families - a gay couple, an interracial couple, a tattooed punk father - with the tag line, "Everyday wholesome snacks for every wholesome family." Cue right-wing heads exploding. Then groups like One Million Moms and some decency brigade we never heard of declared the usual boycott, proclaiming the ad is an attempt by Satan to push an evil agenda upon America AND "change the meaning of wholesome," which actually, yeah, is kinda the point. Then Honey Maid thanked everyone for their hate mail and did something really cool with it in a new video. See love speak to hate, which is evidently no longer good business, check out #ThisIsWholesome, and go have you some Teddy Grahams.

he American Family Association subsidiary One Million Moms is joining calls from fellow anti-gay activists to boycott Honey Maid graham crackers over an ad that includes a same-sex couple.

The group is asking members to email Honey Maid to tell the company that they were “highly offended” by its “disrespect of millions of American families by supporting the homosexual agenda.”


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In a statement, the group said Honey Maid — and its parent company Nabisco — “should be ashamed of themselves” for their “attempt to normalize sin” by “pushing the LGBT agenda.”

Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome. The ad states, "Everyday wholesome snacks for every wholesome family. This is wholesome."

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