On Pot As Sushi

Abby Zimet

The first medical marijuana ads have appeared, even as the legal status of pot evolves - medical use is allowed in 20 states whose laws sometimes conflict with federal ones, leaving a murky legal standoff, and recreational use is allowed in Colorado and Washington - and battles over advertising heat up. Two magazines have filed a lawsuit charging that Colorado's ad strictures, which like "voluntary" alcohol rules supposedly prohibit ads in any medium that draws minors, (ie: every one) violate the First Amendment right to free speech. The first ads, airing late at night in New Jersey and Massachusetts, feature a sketchy street guy hustling questionable sushi, maybe playing on a recent actual sushi and pot pairing menu. They are very weird.


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