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Disrupting the Pink Aisle

Disrupting the Pink Aisle

Abby Zimet

Check out this fierce (sort of) pack of more-than-just-a-princess girls storming an all-pink aisle of Toys 'R Us in a cool new ad for GoldieBlox, a construction toy for girls that Stanford engineer Debbie Sterling designed - and funded with a Kickstarter project that raised almost twice its stated goal. Coming soon to a (hopefully increasingly gender-neutral) store near you.


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