On Biracial Cheerios

On Biracial Cheerios

Abby Zimet

Haters Gonna Hate Dept: When Cheerios ran a short, sweet ad featuring a biracial couple and their adorable fuzzy-haired kid, enough racist idiots posted so many racist idiot rants on YouTube and elsewhere that Cheerios had to disable their comments section. Which discourages. Then again, many many others responded with the likes of, yo, cool, 2013, whatever. One biracial commentator, whose "family often had the audacity to eat breakfast even though cereal was not being specifically marketed to us," insists that yes, this is progress.

"As dumb as this sounds, this Cheerios commercial at least provides idiots in the parking lot at Walmart a foundation of knowledge about interracial families."

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