Shell (Sort Of): Tomorrow Is Yesterday, Accelerated, and You Can't Afford to Visit Pristine Wilderness Anyway

Abby Zimet

Amidst Shell's recent spate of closely-averted disasters, Greenpeace and The Yes Men are having a fine old time with a new mock Arctic Ready ad campaign in which Shell asks "Arctic-enthused drivers" to add their own slogans to images of nature, thereby showing "how Arctic energy production will transform the world." Their results: brutal and hilarious.

"Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication."

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