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Science Is A Girl Thing and OMG It's So Sparkly and, Like, Cool!

by Abby Zimet

What Were They Thinking Dept: The European Commission decided to spend some money on an ad to urge girls to go into science, and used sexual innuendo, mini-skirted, high-heeled, made-up model types, and a lipstick as the 'i' in science to do it. Oy. My nine-year-old daughter proclaimed it "dumb" and suggested "they should have showed more sciencey stuff, not girl stuff." Scientific American and many others agree.