Eat More Kale. Just Don't Confuse It With Chikin.

Abby Zimet

A Vermont folk artist and eco-friendly small businessman is being threatened with legal action by the Atlanta-based, anti-gay-marriage-crusading fast food behemoth Chick-fil-A because his benign, healthy t-shirt slogan of "Eat More Kale" dangerously resembles their obnoxious, spelling-challenged slogan of "Eat Mor Chikin." Bo Muller-Moore, who calls it "a David and Goliath battle," has a lawyer, a website and now a petition from, which calls Chick-fil-A's actions "a clear case of corporate bullying."

A lawyer for Chick-fil-A said Muller-Moore's effort "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value."


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