Taking Unhate Too Far

Taking Unhate Too Far

by
Abby Zimet

They wanted attention; they got it. In the space of one day, the Italian clothes horse Benetton launched its Unhate ad campaign, featuring hostile world leaders smooching; offended the Vatican with a shot of Pope Benedict kissing an Egyptian imam that it said "shows a grave lack of respect... for the Holy Father"; and, backing down, removed it. Benetton says the purpose of the campaign is "solely to battle the culture of hate in all its forms." And, presumably, sell some stuff.

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