Uber-celebrities Demi Moore and Ashton Kutcher have begun a foundation to fight the horrific problem of child sex slavery. This is all well and good: We're all for celebrities using their star power for good. Alas, they have also begun an ad campaign - featuring more celebrities playing off male stereotypes - that is so slick, hip, ironic and disconnected from the very real issue of sex trafficking that it makes no sense. Sean Penn knows how to iron a grilled cheese sandwich so don't buy child sex slaves? WTF? If you want to work on the issue, please work on the issue.