Ikea's Famed Brand of "Good Swedishness" Not So Good In U.S.

Abby Zimet

Three years after Ikea opened its first U.S. factory in the former textile town of Danville, Va., the Swedish home furnishings giant is the target of racial discrimination complaints, an ugly union battle, and unhappy workers - maybe because, compared to workers in Sweden who get $19/hour and five weeks paid vacation, they make $8, work like crazy and face mandatory overtime. This, for a company owned by the world's richest "charity" organization.

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