None of Their Business

You know how sales clerks pester you for your zip code when you're just trying to buy a lousy bath mat and you think it's none of their overbearing business? Turns out you're right. In a ruling last week against Williams-Sonoma, a California court said such queries are "personal identification information" protected under law. The decision brought alot of unhappy consumers out of the woodwork, with more than a dozen lawsuits promptly filed against Wal-Mart, Bed Bath & Beyond, Victoria's Secret and other chains. Let them eat privacy laws.

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