Greenpeace has opened a public vote to decide the winner of a contest to redesign BP's famous green logo. Entrants were asked to come up with a logo that "better reflects the reality of the company's operations in places like the Gulf of Mexico", says the campaign group.
The contest has attracted 2,500 entries. A shortlist has been drawn up and voting is now live at http://behindthelogo.appspot.com/
The environmental group has pledged to use the winning entries as part of a confrontational new campaign against BP which aims to move the company away from oil and towards clean alternatives instead.
Reacting to the opening of the vote, Greenpeace senior climate campaigner Ben Ayliffe said:
"It's been ten years since BP rebranded itself as a forward thinking green company, and it's about time the public chose a new logo which actually reflects their obsession with dirty oil.
"We're asking people to vote for their favourite and help us tell BP to ditch the spin and actually move beyond petroleum. Right now they're rushing towards the last drops of oil in the most risky places on earth, whether that's deep below the Gulf of Mexico, in the tar sands of Canada or in the wilderness of the Arctic."
The Greenpeace competition ran for six weeks between May and the end of June this year. A shortlist of entries has been produced and the final winners will be chosen by a public vote.
The environmental group says that the volume and quality of the entries persuaded them to create a number of different categories each with their own winner.
There are categories for:
* Best rebranded logo design
* Best illustration
* Best wildlife design
* Best slogan
* WTF?! Award for extra-planetary creativity