The Israeli barcode starts with 729
Following the lead of the European Boycott, Divest, Sanction movement, U.S. activists in California and elsewhere have begun a campaign to get Israeli goods out of Trader Joe's stores. Protesters with Don't Buy Into Apartheid removed couscous, cheese and other goods from shelves and met with store managers, calling on them to discontinue Israeli sales until Israel follows international law in its treatment of the Palestinians. For more on the global campaign go here
"If you convince our customers to stop buying
these products, we will stop carrying them," said one Trader Joe's manager.