In the wake of California's passage of Proposition 8 banning same-sex marriage, that state's GetToKnowUsFirst.org has taken to the airwaves with a series of ads aimed at garnering understanding of and support for gay marriage – or at least they had, until Super Sunday.
Having run five, 30-second Public Service Announcements (PSA) featuring gay and lesbian families throughout the state during the presidential inauguration, the California group found that their proposed ad, scheduled to run during the Super Bowl, had been rejected by the National Football League. According to KNBC, their local affiliate, the NFL turned down the ad because it excluded "advocacy" ads during the day-long programming.
Lo and behold, group members were surprised, while watching the game, to see a number of such ads, including those for TobaccoFreeCA and DontBeAnAsterisk.org, an anti-steroids campaign. The rejected ad shows two married African-American men raising five children; their evidently dangerous message is, "Marriage promotes family."
To see their message, get more information, protest or donate, go here