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Give a Gift That Will Make a Difference
Published on Friday, November 29, 2002 by the Madison Capital Times
Give a Gift That Will Make a Difference
by John Nichols
 

While corporate America has overcome all hesitation about pushing the limits of consumer patience in this regard, Thanksgiving marks some sort of official starting point for the holiday season. And with it comes the question: What makes a good present?

I am not in the camp that would sap the season of all festivity by promoting a "no presents" principle. But I do recognize that an awful lot of what is given may fall into that forced category that ends up occupying the back of closets or the bottom of drawers until, mercifully, preparations for a move require the donation of said "gift" to an appropriate charity.

It is with this understanding in mind that I dare to suggest that - in addition to the cool and colorful gifting that this column wholeheartedly encourages - readers might consider a leap up the charity food chain. Instead of a gift that will eventually become a donation to the Goodwill folks, how about skipping over the long, slow process that leads to the donation and simply contribute in the name of the beloved - or perhaps merely tolerated - recipient.

Most people have a favorite charity, be it a church, a school or the exceptionally noble American Red Cross (despite the unfortunate Elizabeth Dole connection of some years back). There is much to be said for donating money in someone's name to a group they already support. But I prefer using gift donations as a way of introducing people to new ways of giving.

Here are a few examples:

If you want to give a gift that gets the recipient in on the ground floor of a movement that will be vital to debates over food safety in the decade to come, consider Genetically Engineered Food Alert!

This is a great organization that is in the thick of the research, activism and lobbying fights to prevent corporate agribusiness from changing the genetic makeup of not just the food in their pharmaceutical test plots but the food crops that are contaminated by their experiments. You can learn more about the group and how to support it on the Web at www.gefoodalert.org or by writing GE Food Alert, 3435 Wilshire Blvd., Suite 385, Los Angeles, CA 90010.

Here in the Midwest, the Organic Consumers Association (www.purefood.org or 218-226-4164) is another great group that maintains close ties with Madison activist John Stauber's Center for Media and Democracy (donate to it online at www.prwatch.org).

For 20 years the Wisconsin Community Fund has provided funding for groups working in Wisconsin to achieve social and economic justice. The organization has supported everything from progressive farm activism to women's rights, and its track record for identifying new groups that are having an impact is particularly impressive.

To learn about all the organizations the fund supports, and about its innovative alternatives for giving, visit its Web site at www.wisconsincommunityfund.org, call 251-6834 or visit its office at 1202 Williamson St., Suite D. (That office, by the way, is located in the Madison Social Justice Center facility, a great local project that houses many activist groups. You can donate to the center online at www.socialjusticecenter.org.)

The American Friends Service Committee's Peace Fund. If you're looking for a savvy, effective and consistent advocate for peace, the Nobel Peace Prize-winning AFSC is a good choice.

The organization's activities range from the political to the humanitarian, and it is a major partner in the Campaign of Conscience, a joint endeavor with the Fellowship of Reconciliation and Pax-Christi USA to provide life-saving aid to Iraqi communities that have suffered as a result of economic sanctions against that country.

You can learn more about how to support the AFSC's peace work and how to give a gift donation on the Web at www.afsc.org/iraq/ or by calling (888) 588-2372.

Locally, the Madison Area Peace Council also deserves support. You can learn about this ambitious and effective group at www.madpeace.org/ or by calling 835-7501.

Copyright 2002 The Capital Times

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