ExxonMobil – More than Fifty Proud Years of Melting Glaciers!!
Back in 1962, the fossil fuels giant was bragging about its ability to heat up the Arctic.
From the Department of “Time Makes Ancient Good Uncouth” comes this historical oddity, a double page advertisement from the February 2, 1962, issue of LIFE magazine (which featured a helmeted John Glenn on the cover as he prepared to become the first American astronaut to orbit the earth).
The ad, extolling the wonders of Humble Oil and Refining, the company now known as ExxonMobil, proudly boasts that “Each Day Humble Supplies Enough Energy to Melt 7 Million Tons of Glacier!” Like that’s a good thing.
Set against a beautiful color photograph of Alaska’s Taku Glacier, the copy reads, in part, “This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies – if converted into heat – could melt it at the rate of 80 tons each second! …Working wonders with oil through research, Humble provides energy in many forms – to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals.” What a swell company.
As for that plucky Taku Glacier, largest in the Juneau icefield? Despite greenhouse gases and the alarming destruction of Arctic ice, because of its mass and location, Taku still manages to defy global warming and remains a popular Alaska tourist attraction, putting the lie to that magazine ad’s fantasy of a rapid melt. If a glacier could, Taku would be thumbing its frostbitten nose at ExxonMobil.