Texas populist Jim Hightower shouldn't be giving speeches, joining demonstrations and raising money for good causes in Madison this week.
He should be down in Texas running things. Or maybe in the
U.S. Senate. Or maybe even campaigning for president.
But politics is a nasty business. And Hightower, who will be in
Madison tonight and Friday for a busy schedule of rallies, book signings
and radio shows, has seen politics at its nastiest.
And the nastiness cost America one of its most promising contenders.
Back in 1982, Hightower was a crusading editor and all-around
rabble-rouser in Austin, the Madison of Texas. Like his friends Jesse
Jackson and Ed Garvey, Hightower was inspired in those dark days of
Reaganism to try his hand at politics. Jackson, Garvey and Hightower
recognized that the limp Democratic challenge to Reagan's right-wing
policies needed to be replaced with a left-wing populist appeal.
Hightower ran for the obscure job of Texas commissioner of
agriculture on a visionary platform that promised to side with small
farmers against corporate agribusiness, defend farm workers and protect
consumers. To just about everyone's surprise, he won and, even more
surprisingly, he kept his promises.
Hightower was such an outstanding ag commissioner that he became a
national figure -- a leader in the family farm defense of the 1980s, a
battler for safe food, and one of the few statewide officials in the
country to back Jesse Jackson for president. A big part of Hightower's appeal was his ability to cut through the ''morning
in America'' fog of the Reagan era and get to the essence of the issues.
Campaigning for Garvey's 1986 Senate run in Wisconsin, Hightower described
Reagan's plan for farmers: ''a seven-course dinner: a dead possum and a
six-pack.''
Texas voters loved Hightower. They re-elected him in 1986, and he appeared to
be headed for a bright political future. Until the Bush family intervened. When
Hightower sought re-election in 1990, President George Bush was determined to
destroy Hightower's political future -- as it posed a genuine threat to the
advancement of his son, George W.
The Bush camp used federal agencies to launch a dirty tricks campaign against
the ag commissioner, and they dispatched their chief mudslinger, Karl Rove, to
coordinate the ''Get Hightower'' initiative.
In his rip-roaring new book, ''If the Gods Had Meant Us to Vote, They Would
Have Given Us Candidates'' (HarperCollins), Hightower recounts, ''Running for
re-election as state ag commish in 1990, a last-minute negative ad smeared me
... and hurt me. It came from my GOP challenger, whose campaign was being
coordinated by Karl Rove, a fellow who now is consultant-in-chief on the George
W. Bush presidential bandwagon. The ad showed a flag burner torching Old Glory
and tossing it on the ground to burn. The camera panned in on the flag, them,
arising out of the flames came my picture, along with the somber voice of a
narrator declaring that Jim Hightower supports flag burners. I did not, but the
impact on voters, though, was visceral and damaging -- 'My God,' I could hear
the viewers muttering to themselves, 'I kind of liked ol' Hightower, but I had
no idea he was a flag burner.' ''
On Election Day, Hightower was narrowly defeated.
Hightower's book isn't really about his own political experience -- that's a
book that still needs to be written. Rather, it's a primer for Americans who
want a politics that's better than anything Al Gore and George W. Bush have to
offer. (Hightower's a Ralph Nader backer.)
But this fall, as voters tote up reasons to despise George W. Bush -- as if
sensible folks really needed help in that department -- they can begin with the
fact that the Bush machine's dirty tricks stole from America the promise that
Jim Hightower's political career represented.
John Nichols is the editorial page
editor of The Capital Times.
© 2000 The Capital Times
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