EMAIL SIGN UP!
Most Popular This Week
- Rise Up or Die
- Rallying Cry: Citizens Worldwide to Unite in 'March Against Monsanto'
- A 'Nonviolent Army of Love' Rises in North Carolina to Face Down Rightwing's Assault on Progress
- The Latest Lie: IRS Targeted Conservatives
- Genetically Modified Democracy: Monsanto and Congress Move to Stomp on Your Rights
Popular content
Today's Top News
Time Magazine's 'The Protester': The Eyes Have It

Time Magazine paying homage to the global protester of 2011 as the person of the year is a double-edged sword. On the one hand it is an unexpected honor for occupiers in this country to be singled out for attention this Holiday Season — without the use of pepper spray to highlight their importance, not to mention discourage what they do best: protest. On the other hand, perhaps the iconic image crafted by Shephard Fairey has embedded within it a less flattering slant.
Shephard Fairey's rendition.Look in the eyes of the Fairey protester.
Set aside any debates about artistic merit; just take in what is gazing back at you, as if you picked up the magazine in a dental office and now have it lying on your lap. Don’t think about it: Look and flip it over, then say any words that come to mind. Chances are Jihadi will be the first one, or terrorist, or guerilla or intifada. It isn’t the combination of knit cap and bandana alone that produces this sort of association in most people; it is the addition to the mix of the eyes rendered in placard black and white with fiery red, all the detailing Photoshopped-out with extreme contrast.
Now look at the reality, the photograph of Sarah M, taken by LA Weekly freelance photographer Ted Soqui either at the City Hall encampment of Occupy LA or at a protest held on November 17th at Bank of America Plaza. -- Since the subject wishes to remain anonymous, I’m not printing Sarah’s last name, nor do I need to provide the full image to make this point: Below are the eyes of a human being.
Sarah M's human eyesNot even a fear obsessed, War On Terror, Fox News addict could see any menace in these eyes. Even if the same context is provided – the knit cap and 99% bandana -- the eyes still win you over. In the Soqui photo you have an image that says far more about the true heart and soul of the Occupy movement than the cover of Time Magazine.
Had the editors decided to use his photograph instead, then they would have had a problem on their hands: a far too attractive image for the Occupy movement.
Fairey provided Time with the perfect solution: a cover that could be interpreted as heroic while stoking the viewer’s unease at the same time. And so, the hip outlaw graphic street artist with cred (for generating the iconic image of the Obama ’08 campaign) has delivered to his client, arguably a key member of the one percent, precisely the image required to undermine with praise: a stylized portrait with the subject’s all important eyes peering over the top edge of a rebel bandana with something of the fanatic about them.
She may be the person of the year and the image may be strong, too, iconographic and guaranteed to stimulate a new clothing line, but I doubt the rest of the 99% are interested in meeting her in person now. At best, they may admire her conviction and her courage from afar, but let the Global Protester take the pepper spray. Is there not something about her eyes that justifies it?
And how many of the 99% will be turning off the tube to risk going down to Zuccotti Park to hang out with her?
Which is a shame, because all they will find is someone just like Sarah all over the country, wherever there is an OWS gathering. Time Magazine has played its image manipulation card well: Lurking under the bandana of the Person of the Year is Public Enemy Number One: The Occupy Wall Street Protester. Fear Her. Let us kettle her and arrest her. She is “The Other.”
So, look one more time at the truth: It's just Sarah.
Comments
Note: Disqus 2012 is best viewed on an up to date browser. Click here for information. Instructions for how to sign up to comment can be viewed here. Our Comment Policy can be viewed here. Please follow the guidelines. Note to Readers: Spam Filter May Capture Legitimate Comments...


67 Comments so far
Show All"Time Magazine has played its image manipulation card well: Lurking under the bandana of the Person of the Year is Public Enemy Number One: The Occupy Wall Street Protester."
And when the MIC-trained cops next surround a group of OWS protesters and instead of rubber bullets, pepper spray, and batons, use riot shields to blast the protesters with sound waves that can do damage in a number of ways, no one will care because they're "just a bunch of terrorists." Then the protesters will be scooped up, dumped into a vehicle, and hauled off to the nearest Halliburton prison camp for indefinite detention.
Time mag remains a propaganda tool of the fascist empire, fooling some of the masses, when its really the fascist news, aka fox, aka wsj.
SHADRE: Your acumen has sharpened and your insights are appreciated. Happy holidays. We might as well take in a bit of joy to sustain us... 2012 promises to include MANY challenges and potential climaxes. Stamina is required to "go the distance."
Siouxrose - I thank you for the kind compliment, and wish you Happy holidays also.
2012 - the year my goal to reach has focused on for the past thirteen years. It does hold a lot of potential now that was unimaginable back then. I simply wanted to see what might happen on that Mayan date in December. One more year to go, and I'm sure it'll be an interesting ride all the way.
Shadre:
..."just a bunch of terrorists."
____________________
I agree with you Shadre. This was my take on Time's intended use of the image, too, i.e., the subtle, subliminal conflation of protesters and protesting with terrorists and terrorism.
Got to love the "homage" to the burka. If Time had really wanted to celebrate the protesters they would have used the picture of the "grandma" that was pepper sprayed. But that's not what they wanted to do, is it?
http://www.mediaite.com/wp-content/uploads/2011/11/seattle-pi-84yearoldwoman.jpg
This is an excellent piece that probes the mind and plays on perception. When this image was first introduced I noticed something strange about it but I ignored it. However, after pointing out these facts one must wonder, was that the initial intention of this artist?
I have to disagree. While I appreciate the background on who "The Protester" actually is who's represented on Time's cover, this piece struck me as nothing but pointless quibbling over the artistic merit of slightly altering the photograph. This piece reveals more about the author's own biases, it seems to me, than it does actually shed light on the motives of Time Magazine or the artist who designed the cover.
When I look at that cover picture, I don't think "jihadi" or "terrorist", I think "protester." I don't see menace in those eyes, I see righteous indignation. Yes, it's true that the generic image of the protester may be an Egyptian or Tunisian, but isn't that precisely the point? The protester is in fact American, but it could just as easily be a woman of Middle Eastern descent, or Spanish or Greek for that matter. This is because "The Protester" is international, just as the movement for justice and democracy is international. Kudos to Time by the way, that they chose a woman to feature on the cover rather than the prototypical male protester.
It seems to me that if people weren't quibbling over the depiction of this woman's eyes, they would be quibbling over something else. If it was a man on the cover, people would be claiming "sexism". If it was a clearly a white person, people would be saying, "Why didn't Time give proper credit to the Arabs who kicked off these global protests?"
Give it a rest.
Please get familiar with the theories of Edward Bernays - father of modern PR and the manufacture of desires and consent.
The image on the cover is not a flattering image of protest and dissent.
I've read "Manufacturing Consent", thank you.
I would say "flattering" is in the eyes of the beholder. To me, that protester looks pretty badass, to someone else, maybe she's intimidating, but that's the nature of protesters in general, isn't it? Like it or not, many people are intimidated by protesters -- unless of course you're talking about the kumbaya candlelight vigil protesters. Is that what you'd like to see on the cover?
Having participated in protests from Mario Savio's at UC during the mid-sixties to the 1999 Battle of Seattle, and many in between, I observed perhaps 5% to 10% of participants to be intimidating, while 90% of the cops assigned to protest events were intimidating. Note that protestors during that era had enough energy to be intimidating, if they wanted to. Many of today's protestors have been impoverished long before they show up to protest and don't have the energy to be intimidating even if they want to.
Having participated in protests from the 1999 Battle of Seattle to the present day, I'd have to agree with you in your estimation of truly intimidating participants. And I know first hand about what the cops are like, believe me. I have been brutalized and jailed by those pigs my share of times, which is why I actually support and defend militant action at protests, including black bloc tactics, which might be less than desirable, but at least present a militant defense to the fascist police state.
But this is not my point. I just think that the complaints about the minor tweaking of this photograph are rather ridiculous. So, they took some artistic license with the photo and made her look a little more pissed off than the original photo. And they manipulated the picture so you can't really tell if she is a white American, or an Arab, or a Greek. Big deal. In my view, I don't think it was done in a way to make her look "menacing", I think it was done to convey the indignant attitude of the generic protester from Cairo to Athens to LA.
Get over it. Bigger fish to fry.
Thanks for your analysis, based on your real-life experience. I actually agree with both you and Ray. The character of current world-wide protest has so many cultural, philosophical, political facets, coming up with a single image that conveys the sense and sentiment of today's protest movement would be difficult. I think TIME's cover is a good start to portraying the soul of the current "generic protestor". Not that I think TIME is has suddenly become an angel of righteousness. Credit is due when it is deserved...intentional, unintentional or accidental. I'm thankful for small favors, and I think TIME has offered one. I'm seeing it as being in the same class as "The Afghan Girl" ala National Geographic of a few years ago.
That was very well said and I couldn't agree with you more. Kudos on bringing up "The Afghan Girl".
BTW, in fact I think that is exactly what TIME was going for with this cover.... you know, an iconic shot like that. That's it, that's all. 'Nuff said.
You have a right to disagree that is the purpose of this forum to allow for discourse. However, the author of this piece made a remarkable observation, why not put the actual picture as this author has demonstrated? Why the artist depiction? If you look closely this author has pointed out the obvious.
Those are valid questions, but to me the answers are not as cut and dry as the author implies. I actually haven't read the Time Magazine article yet (and I'm not sure that I will, since I expect it to be filled with a bunch of half-truths and simplistic analysis) but when it comes to the cover photo, I think it is a leap of logic to conclude the artistic license that was taken necessarily had some nefarious agenda.
Yes, they tweaked the picture a little. They played with the contrast and furrowed her brows a bit, and while some might say that she looks more menacing, I would just say that she looks more indignant. They also manipulated it a little so that it is more difficult (if not impossible) to peg her nationality.
You can accept the author's claim, that this was done to somehow demonize the US Occupy movement, which may or may not be true -- only the artist and his bosses know the answer to that. But it's also possible that the manipulation of the photo was done as a way to make the generic Protester look more representative of the global movement that has defined 2011.
If they published the actual unaltered photo of this young woman, it would no longer be the generic global "Protester" that they were acknowledging, but rather, this particular woman. They tweaked it a bit in order to make the photo more representative of the global movement of indignant protesters taking to the streets. If they had published the original photo of a white American woman, they'd be offending a lot of people -- and I for one would be saying, "What about the Arabs and the Greeks and the Spaniards who kicked this movement off?"
I'm not usually a defender of the mainstream corporate media, but this is just a case in which I think we're barking up the wrong tree. Just my opinion though.
Well, then TIME could have just as easily used a photo of a middle eastern protester, and then altered it to have it seem she was an American.
But TIME didn't do that.
What TIME did with that cover is dishonest reporting, and I'd bet my last dollar (if I can find it) that at least one senior editor at TIME was aware of this. That's bad enough right there, whatever the subject.
Until I read this I automatically assumed that the woman was one of the protesters in Egypt or another "foreign" place. Especially since not only the eyes were altered, but the "99%" logo was removed.
From the photographer's page: "The woman in the photo camped out at LA City Hall and was arrested during the LAPD raid and spent time in jail."
For shame, TIME! That cover is extremely dishonest "journalism".
Why TIME felt that a photograph of an American should be used, but that it needed to be dramatically altered to give the impression of middle America's idea of a ("Foreign! probably Muslim! Be afraid!") terrorist, only TIME can say.
But hey, TIME- I'd like to hear it.
There is an excellent choice for Person of the Year right here in the U.S. : Bradley Manning. But of course, TIME's masters would not allow that.
The purpose of Time Magazine choosing the protester was threefold. First of all making the protester the 'person of the year' in effect relegates the protester as part of 2011 and therefore can now be deemed ancient history and buried forever. Secondly the subtle demonization of the protester symbolically gives corporate America the final summary of what they consider a heroic but unrealistic and failed attempt at generating support for some vague and unAmerican ideology. At no time does the article clearly state that the Occupy movement considers both mainstream parties to be nothing more than tools of corporatism that have successfully highjacked our government to reinforce the 1%. Nor does Time describe the protesters as representing 99% of the populace in all its forms (thus the ominous image on its cover), but rather a fringe group of misguided youths who vaguely understand that something went wrong on Wall Street. Finally while linking the Occupy protesters of Cairo with those of Wall Street, it never mentions that both of them seek democracy and the overthrow of their ruling elites.
Time has always been an excellent source of propaganda for corporate America, yet the average American who reads Time, considers themselves well informed and are more likely to label Time as a "liberal" magazine than a tool of their corporate sponsors. Perhaps Time will choose Blackwater or Haliburton as their next 'person of the year' as Citizens United have confirmed that these companies are people too!
Well written, well said.
Screw TIME magazine.
Trylon
Great insights, Space Cadet!
And to the poster who tried to whitewash the specific use of COLORS and forms in the rendering of Time's cover, if color meant nothing, there'd not be much of a fashion industry. Hollywood studios would not pay megabucks for set designs, and Nature would have trouble with the arts of both camouflage and courtship.
For a publication with a huge readership, a LOT of thought goes into the image that's selected for its cover. Suggesting that anyone reading into it, like the author of this article, is only projecting his own possible prejudices is a very slick canard. Why pretend that propaganda is not going on in all sorts of overt and covert ways? Are you naive, or part of the faction that's working so hard to manufacture consent for policies of destruction, dissolution, and global despair? You're known by the company you keep... so choose wisely.
An anonymous source from Time told me of the struggle in the editorial offices over who to name as person of the year.
Apparently, many wanted to honor the police for their hard work protecting us all from the negative words and signs of the dirty rabble.
It was a close vote, but we almost got the picture of the cop stroking a kitten on the cover.
...And of course congratulations are in order for the vapid work of Shephard Fairey. Another easy score for the home team, 'ey Shep? Don't forget to OBEY.
Peace
Pet
Hello PetMuse. not sure if your in the design business? i am employed as a graphic designer so I found the following article on Shepard Fairey to be quite interesting,
especially when it comes to using others artwork to make money for yourself, which according to the article, Shepard has done on a regular basis.
http://www.art-for-a-change.com/Obey/index.htm
Hi getoffyourbutt.
Thanks for the link to Mark Vallens site. A very in depth analysis of Shepards 'lazy way to make lots of money off the work of others'.
Yes I am in the art biz, and have done lots for artists to help them understand that there will always be "new" ways to bring something different to the table, both regarding the visual and the content of their work. You have to WORK toward that goal. Shep took the easiest way out, not unlike many of his peers in the lowbrow scene. He just did it more blatantly.
But no matter, there are many worse than him who think their place is secure in the annals of art history, who not only stood on the shoulders of giants to achieve their status, but never even had the decency to acknowledge their influences.
Peace
Pet
Cheesy movie buffs will remember Fairey's contributions to the John Carpenter film 'They Live'. Fiction appears to have crossed over into fact now as he has regularly provided some of the most iconic images of our time: a time of crass manipulation of reality.
The only thing to really worry about, though, is the blind loyalty of those journalists and lackeys who function in the TIME inc. system (and elsewhere): they are the ones who enable these messages to be distorted. "It is difficult to get a man to understand something when his salary depends upon his not understanding it" [Upton Sinclair].
Wha? I applaud Time magazine for making a female iconic Protester figure that does not ignore or belittle women, and that makes women Protesters look like tough serious players in an international movement against corporatocracy, ruling elites and war – not just frail veiled girls with a coy, come-hither looks. I’m very tired of women being always portrayed as wimpish, sexual, subordinate creatures.
I also liked the suggestion of the burka – reminding us all that the oppression of women is rampant all over the world, and that we more emancipated folk need to support our sisters in demanding equality and non-violence.
I'm sure that was what "Time" was thinking...
I rather more or less have agree with you Caroline. However, I don't think women need any help from TIME or anyone else to describe them. Women are the most ferocious and resilient of the species. (Why do you think the MIC & Washington want to incorporate them into their killing machine?) Women have regularly took the lead in thousands of demonstrations/protests. Everyone knows that.
Powerful. Capable of birth, capable of death.
As for the altered photo. Fear sells. Remember, its all about the money.
Just my opinion.
I don't think that a peaceful look from the eyes of woman, in a photograph, need be construed into "coy, come-hither" looks.
I don't think that woman would appreciate such a stereotype. I see strength of character in those eyes, and sex was the furthest thing from my mind when I was analyzing the comparison of images.
It is more likely than not, that the image manipulator, on direction from TIME's art director, was seeking a more ominous portrayal, but not in the sense of portraying a woman as "tough serious players in an international movement against corporatocracy"
It's TIME not AD BUSTERS.
That's an interesting "take," Caroline. I hadn't thought of it that way... I guess one could say that on some level ALL art functions like the Rorsharch Ink Blot Test in that we really do see, at least in part, the proof of our own projection. Yours happens to be a cool projection!
Yup.
Great insight here, Sioux. It really is a projective test of sorts.
Caroline, I can certainly appreciate your sentiments regarding the historically misrepresented woman. And I am always pleased when any media or entertainment source presents us as the equally imaginative, complex, intelligent, creative human beings that we are.
However, as a woman who has historically lived and worked outside the 'typical submissive woman' stereotype and experienced the harsh realities of lower pay, less respect, etc., I have to wholeheartedly agree that the artistic re-creation of the original image, which struck me as powerful and complete without ANY photoshop alterations, is a blatant example of the very intentional propaganda campaign to demonize any group that threatens the status quo.....and to feed the fear of 'different'.
The removal of the large 99% from her scarf (now remarkably similar to a burka), the enhancing of features with deep reds and darker hues, the altering of her earth tone clothing into blackness hardly seems to me a positive depiction of a strong woman protestor anywhere.....in light of the current obsession with terrorists from foreign lands, who have been historically painted in similarly caricaturistic way.
As much as I try to avoid stereotyping and judging, I am only human. And as much as I strive to not be influenced by the propaganda machine, I probably am more than I know...and my first impression as I compared the two photos was that the artist's rendering is purely and very intentionally meant to feed the dark suspicions of a divided and nearly conquered population of freedom lovers...which has its sizable percentage of folks who will now see all protestors in a more sinister light as possible 'foreign' threats to their American way of life and their pursuit of entering the 1% club.
The image has clearly been altered to suggest menace. In the original, the eyes are incredibly expressive; righteous anger is only one of the emotions conveyed.
The Time version has turned it into a one-dimensional caricature. It suggests danger and nothing else. As an added bonus, the rage conveyed in the Time version taps into the media-induced terror of "irrational Islamic extremism" and conflates it with OWS. The original is stunning; it required no alterations.
Radicals may welcome the cover -- it even has the red and black of the anarchist flag -- but it was not designed for radicals. It was designed for people who read Time magazine or see it in the stands at the grocery store. It's purpose is to instill fear. These people know what they're doing. They don't give a rat's ass about women's rights, and they certainly don't support democracy in the Middle East or the goals of Occupy.
Eyes and eyebrows were Photoshopped from the 1979 Time cover Person of the Year:
Ali Khomeini.
The two are not the same, but there is a strong similarity, especially the pinpoint reflections on a black field, which do look almost identical.
The two are not the same, but there is a strong similarity, especially the pinpoint reflections on a black field, which do look almost identical.
This is a fine piece of corporate mass-media deconstructing work.
Great piece, Steve Fine! I hadn’t seen the Time cover till today. Even this piece of crap magazine is on the margins of public awareness. Where might one come across it? In my local public university, there’s a section on the main floor of the librarry where the public library provides a reading area with books and magazines and couches. I meet students there. If there’s any reading material in the magazine section having to do with politics at all, it’s usually Time or Newsweek, and always about six months outdated. No problem with getting out the latest issue of Oprah!, or whatever it’s called, or Cosmo, or Esquire, though. There are plenty of books—mostly about werewolves and such, the latest by Coulter, and an amazing number of memoirs ghostwritten for politicians. I always wonder why this odd mix of reading material is provided. Who makes these decisions?
I seem to recall a time when you could peruse a Time or Newsweek or somesuch as you were waiting in line at the grocery store, but I might be reimagining history. I haven’t seen anything more political than Weekly World News in my grocery lines for decades.
I digress. Yes, the person of the year sure does look scary. I think she’s a terrorist bent on forcing Shariah law down our freedom-lovin throats.
Here's what I found strange: they took the 99% off the scarf, and the 'news' media were talking as though TIME was referring only to the Arab Spring protesters. I heard mo mention of Occupy protesters. Maybe I missed something - maybe that's why my Mute button is so worn down.
The eye thing, I say much ado about nothing.
~Don’t think about it: Look and flip it over, then say any words that come to mind. Chances are Jihadi will be the first one, or terrorist, or guerilla or intifada.
here i go again, marching off to a different drummer! i'll give you this, mr. fine, my first impression was that i saw a picture, perhaps a composite, from tahrir square not a threatening she-devil. now, to learn that the photo's subject is an all-american girl only enhances the idea of unity and "hands across the sea."
p.s. sure glad the image of the "protective" police officer got left on the cutting room floor. my first reaction might have been projectile vomitting!
That Time was manipulating the picture or the story should be no surprise. Perhaps all should remember prior stories where women and gays were making headway in Islam and Christians were being treated well, etc, according to Time magazine.
I wouldn't try to evaluate those claims personally if I were you. Frankly I put reading Time on a par with reading the Nation. I continue to be surprised at your surprise.
It has nothing to do with being "surprised" or not. If you witness someone bleeding from the head, and wailing, do you run over and say, "What, you're surprised? I mean, people get beat up everyday!"
That meme is just so tired, as it can be thrown at every injustice, by people that seem to have a need to be aloof to those "surprised" underlings.
Who cares what Time puts on its cover? Who cares what's inside? It's all just crap.
My thoughts exactly! Time for Time to go as it is nothing but a corporate whore.
Actually, it IS important to bear witness to such obvious propagandizing meant to demonize the uprising against the 1%.
As evidence of Time being a 1% mag--I mean rag--it has Rep. Paul Ryan as a runner-up to its "Person of the Year" award. Paul Krugman has referred (accurately) to Ryan as a "flimflam" man, but Time has the temerity to refer to him as a "prophet" (but I think they really meant "profit"!). I live in his district, but hardly regard the "Janesville village idiot" as my representative!
And regarding Time: It takes real talent to take the beauty of Sarah's eyes and render them ugly. What a travesty!!
Good to see that OWS has grown enough to have the establishment media try to coopt the movement.
The same issue featured a gushing piece on that piece of shit Paul Ryan
The red motif has always been used in art to signify violence. It also, of course, signifies Communism. The red in the protestor's eyes is a reflection of her looking on violence, possibly a burning town. (I think this would be a reasonable interpretation if the picture had appeared simply as a work of art.)
Nothing is just thrown in randomly in a Time cover. (Remember O.J. Simpson was rendered much blacker than he actually is on a cover? There was no believable official explanation for that. It was to fan racial fears to sell magazines.)
To some of us, the picture may be decent revolutionary art, but we are not the public to whom it is directed.