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Hallelujah! We are Busting Out of Our Cocoons
Dare we finally say good riddance to the Age of Atomization?
AS FAR as trends go, this one was benignly vile. Cocooning - coined in the late 1980s, coming of age in the '90s and sticking around in the noughties - was the brainchild of trendspotter Faith Popcorn. She predicted an en masse retreat from social and public life, in favor of a ''cocooning'' in one's home.
Sociologist Gabrielle Gwyther told Good Weekend in 2003: ''They [home owners] love cocooning inside their McMansions, which are like castles, fun factories and mini-resorts in one.''
In short, we've been stuck for more than 20 years with a trend predicated on the fact that the world is nasty, and other people are horrible - possibly out to rob or kill you, so best throw on a tracksuit, line up your remotes, order in pizza and stay indoors.
The cocooning trend was commercially significant, fueling spending in homewares that have a '90s/early 2000s vibe: huge bath towels, home coffee machines where you could enjoy an inferior coffee in isolation, ugg boots and huge plasma screens that were no longer mere TVs but ''home theaters''.
Cocooning's effect on community life was also debated. Would it turn us into deracinated Bowling Alone types? Would it spell the end for the Jaycees?
But the Age of Atomization could finally be ending. Retail is struggling. Our appetite for buying stuff is slowing. And we no longer want the big houses that characterized the cocooning period. Last week the head of Stockland, Matthew Quinn, said homes were shrinking and the trend was ''locked in''. Media rooms were a casualty of the readjustment.
Now we are going out. Like children whose parents are away for the weekend, we are climbing out the windows and staying out past our bedtimes.
The latest Live Performance Australia survey reports that Australians spent a record $1.3 billion on tickets to live shows last year. Between July 2009 and June 2010 in Victoria there were more than 5.4 million attendees at live music venues - outstripping AFL match attendances. Like teens off the leash, where we are heading to is random, joyous, catholic, experimental and kind of mental.
Contemporary music showed the biggest increase, with musical theater and circus theater also performing well.
Also on the uptake are art galleries, camping music festivals, classical music, burlesque, book festivals and bars.
When Radio National last week talked about the trend towards entertainment spending, parents rang in saying they were taking their children to concerts and festivals because they want to provide experiences - not stuff.
And it is the experiences you remember. I cannot remember a thing I brought in 1994, 2008, or 2004. But I remember the heady experience of risking impalement to breach the security barrier at the Myer Music Bowl to get to the Pearl Jam mosh. Or in standing in a field linking arms with some dude wearing a top hat and crinoline skirt as Leonard Cohen sang Hallelujah from a faraway stage, or standing in a room by myself in the Hermitage surrounded by Kandinskys, almost hyperventilating in an emotion that felt close to panic and exhilaration that the dancing paintings - so close - would leap off the walls.
We don't talk much about collective ecstasy any more. It seems a bit too subversive - too warped by associations of the drug of the same name, too dangerous - with the potential to veer into violence and civil disobedience, as if something primal was unleashed.
But what is collective ecstasy other than this - a gig in a hot room, or in a field and you are packed in so close to each other you are not sure if it's your sweat soaking through your T-shirt or the bloke next to you. You are not sure if you will get out alive, but at this point - dancing - you don't care.
And then there are the quieter joys we are taking up in greater numbers. Going to a public gallery and staring at a painting. Hearing classical music. A Wheeler Center talk.
For us secular types who have broken the nexus between worship, community and a ''religious experience'', there is still a need for transcendence. I can honestly say I have never had a peak experience while watching television or purchasing massive towels.
American author Barbara Ehrenreich wrote about the need for this in Dancing in the Streets: ''The capacity for collective joy is encoded into us almost as deeply as the capacity for erotic love of one human for another.''
A society that dances together is one I want to be part of. Belfast poet Nick Laird wrote it best and most succinctly: ''There is such a shelter in each other.''
Of course not every gig will be Dionysian. Not every painting will be profound. Time will be wasted seeing a socially crippled, dry-mouthed author at literary events, unerotic burlesque shows, unfunny comedy.
But to bust out of our cocoons! To hit the streets. To wake up and feel alive in our bodies again. To be out in the world, celebrating the talent and skill of others. To reject creeping atomization and individualization. To turn to the person next to us at the gig or the gallery or the winery or the community choir and introduce ourselves. To get to know each other again. It's good to meet you.
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17 Comments so far
Show AllIn keeping with drawing from experiences (from the way-back machine) theme - Martha and the Vandellas <3 keep in mind that M&V was one of the first African-American groups of WOMEN to hit national at a time of jim crow and lynchings and the US just beginning to wake up to civil rights. The back beat is one for long, long, keepin' on, precisely in moving beyond the terrorizing. enjoy and booggie down!
DANCING IN THE STREETS :
http://www.youtube.com/watch?v=CdvITn5cAVc
I loved this video -- thank you!
Was I supposed to be staying in my "cocoon"? Oops, I missed that memo. I'm so out of the loop.
Another reminder of the times of M&V and innumerable artists
Nowhere to run, nowhere to hide
http://www.youtube.com/watch?v=lTkivK5rC8U&feature=related
Sad, and disturbing comments along with it.
Hmm...
So... I must be a moth...
one of my most memorable moments came while marching on i-5 in seattle with about 100,000 other people against the war in viet nam. i would dearly love to see people out in the streets again.
I doubt if many of us here have been "cocooning" in our "McMansions". "Trendy" is not our thing.
I'm all for dancing in the streets, but most of the article is about being spectators. How about jamming musically with friends, or painting murals, or developing (with friends) a new political art, or developing local energy sources, or freeway blogging, or working a community garden, or reviving the local Green Party...Everything with a purpose that is done with others of like mind helps to imprint sovereignty and value on the larger spirit of the individual participants, exactly what is needed in a culture that relentlessly siphons off character and human value.
Then, by all means, dance. The author is right in saying that people are afraid of ecstasy. It is fundamental, and everything fundamental is potentially subversive.
"Everything with a purpose that is done with others of like mind helps to imprint sovereignty and value on the larger spirit of the individual participant"
So, listening to music, watching theatre, with other like minds does not count?
They count, but not as much. (I can find nothing in my post that indicates they don't count, so I assume you are asking the question rhetorically, for some reason.)
I thought the author missed a great opportunity to lambaste our spectator society and didn't go the one step further that would have given more depth and meaning to the article. She took one step (a useful step) and stopped.
Why do they not count as much?
"have given more depth and meaning to the article. "
That would be desireable though. Since the article has absolutely no depth and meaning.
Didn't I say "Everything with a purpose that is done with others of like mind helps to imprint sovereignty and value on the larger spirit of the individual participants, exactly what is needed in a culture that relentlessly siphons off character and human value."?
I thought I said that, and when I go back and look at my post, those do appear to be the words. When a person is doing something as a creator, there is more of a personal stake in the process than as a semi-passive spectator or listener, so there is more impact on the perception of individual and community value and on personal sovereignty. It is the meat and potatoes of life, largely ignored in a media-saturated environment. This is not to say that an experience at a concert cannot have a life-changing effect or be a healthy thing. Although I didn't know anything about Faith Popcorn other than her name, the writer of this article is correct in her views that "getting out" has a number of levels of meaning. But she didn't mention the big one.
In addition, doing things actually gets things done, strange to say. It is nice not to rely on a hostile and oppressive system to get things done when you can be part of an active community.
Yep, you said that. What does that have to do with listening / spectating being less good?
"When a person is doing something as a creator, there is more of a personal stake in the process than as a semi-passive spectator or listener, so there is more impact on the perception of individual and community value and on personal sovereignty"
Funny thing this. I know some musicians who say that even when they play in public, they do not play for the public; in fact, some say that they try as much as possible to tune out, to ignore the public. They play themselves. So there goes your theory of community value and community participation viz doing vs watching.
I liked it too Arry. It was upbeat and postive, which is not so common on common dreams. And I got the same message... get out of the house, do something new, make some new friends. It was a nice bit.
*sigh*
She throws together a bunch of correlations, then makes wild claims as to what caused them.
Just out of curiosity, where is "trend spotter" Faith Popcorn now?
Driving her Hummer down to the shopping mall to buy frozen yogurt and Cabbage Patch dolls for the grandkids, and stopping at Blockbuster on the way home to rent a Betamax movie?
I hope that "trendspotting" thing is workin' out for her. Lord knows it's an important profession to drive the capitalist machine ever onward toward the abyss.