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The Fall of Poll News

"Do you ever get the feeling that the only reason we have elections is to find out if the polls were right?" - Robert Orben (comic writer)

Conventional wisdom says most folks take a campaign time-out in the summer. It's not until September that interest picks up, before it gets intense around October. Yet, according to the latest News Coverage Index, published weekly by the Project for the Excellence in Journalism (PEJ), news about McCain and Obama made up 26 percent of last week's newshole (the amount of print space or air time devoted to news amid the avalanche of ads).