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The New Permanent Campaign In 1976, a young political consultant named Patrick Caddell sent a memo to Jimmy Carter telling the president-elect to wage "a continuing political campaign" that fuses public policy and political goals. This doctrine became known as the permanent campaign, and it is now changing from a White House tactic into a national grassroots organizing strategy.

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The New Permanent Campaign

In 1976, a young political consultant named Patrick Caddell sent a memo to Jimmy Carter telling the president-elect to wage "a continuing political campaign" that fuses public policy and political goals. This doctrine became known as the permanent campaign, and it is now changing from a White House tactic into a national grassroots organizing strategy.