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The Campaign That Changed The Eating Habits of A Nation Sales of factory-farmed chickens have slumped since a high-profile campaign raised awareness of the cruelty at the heart of the poultry industry and implored consumers to pay more to improve the animals' welfare. In a victory for campaigners who have fought to expose the short and brutal lives of broiler birds, shoppers have bought millions more free-range and organic birds while leaving mass-produced chickens on the shelves.

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The Campaign That Changed The Eating Habits of A Nation

Sales of factory-farmed chickens have slumped since a high-profile campaign raised awareness of the cruelty at the heart of the poultry industry and implored consumers to pay more to improve the animals' welfare.

In a victory for campaigners who have fought to expose the short and brutal lives of broiler birds, shoppers have bought millions more free-range and organic birds while leaving mass-produced chickens on the shelves.