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Corporate Citizenship--Oxymoron or Necessity "America, America God mend thine every flaw Confirm thy soul in self-control, Thy liberty in law."-- America the Beautiful, Second verse A little less than ten years ago, I had lunch with a friend and university professor. He was trying to get the CEOs of big companies to promote human rights in the workplace for their Asian subsidiaries. He asked me, "Why is it that when I speak to these guys, they don't seem interested? It's not that they are against it. They just don't think it's relevant."

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Corporate Citizenship--Oxymoron or Necessity

"America, America
God mend thine every flaw
Confirm thy soul in self-control,
Thy liberty in law."-- America the Beautiful, Second verse

A little less than ten years ago, I had lunch with a friend and university professor. He was trying to get the CEOs of big companies to promote human rights in the workplace for their Asian subsidiaries. He asked me, "Why is it that when I speak to these guys, they don't seem interested? It's not that they are against it. They just don't think it's relevant."