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Is Corporate Greenmania Real? The "Business of Green" and "Green is Gold" are among the phrases finding their way onto the nation's business pages and into the advertisements of major corporations. After years of corporate greenwashing, is this wave of corporate greenmania for real? Is it more than hype when the New York Times marks a recent article with the sidebar "The market tells producers: It's go green or goodbye."?

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Is Corporate Greenmania Real?

The "Business of Green" and "Green is Gold" are among the phrases finding their way onto the nation's business pages and into the advertisements of major corporations.

After years of corporate greenwashing, is this wave of corporate greenmania for real? Is it more than hype when the New York Times marks a recent article with the sidebar "The market tells producers: It's go green or goodbye."?