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Battle Over 'Natural' Food Designation

It's a fight that has the nation's largest chicken producers squabbling, Big Sugar and Big Corn skirmishing and Sara Lee mixing it up with Farmer John. Lawmakers, too, have joined the fray, which already is thick with dueling petitions and at least one lawsuit. Meanwhile, government food regulators are uncertain how to proceed.

The question is at face value a simple one: When can food products, from chicken breasts to soda pop, rightfully be labeled as "natural?"