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Another Way The Rich Are Different: 'Concierge-Level' Fire Protection

RANCHO SANTA FE, CALIF. - Bryce Carrier's cellphone rang at 3 a.m.: Help! The fire is almost to my house.Carrier hopped into his heavy-duty red Ford F-550 and sped to northeast Poway, dodging fallen eucalyptus and heading straight toward the wind-whipped blaze. He arrived to find flames marching up an embankment toward the multimillion-dollar home.

Yanking out the hose in the back of his truck, he began applying Phos-Chek fire retardant along the perimeter of the property, the shrubs and the roof. When the flames hit the milky white liquid, they stopped.