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The National Association of Manufacturers and The Wall Street Journal: A Symbiotic Relationship

On September 26, 2007, the powerful National Association of Manufacturers (NAM) bought two pages in the Wall Street Journal to tout a prosperous, expanding group of member-companies producing products.

It occurred to me as I began the copy, that the NAM rarely bought expensive space like this in the Journal. Then after going through NAM's introductory message, I realized why they purchased the ad. Month after month in hundreds of loyal editorials, the Journal's editorial writers already have been conveying the cravings and demands of this trade association.