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Promises and Poverty GEMADRO, Ethiopia -- Tucked inside a fancy black box, the $26-a-pound Starbucks Black Apron Exclusives coffee promised to be more than just another bag of beans. Not only was the premium coffee from a remote plantation in Ethiopia "rare, exotic, cherished," according to Starbucks advertising, it was grown in ways that were good for the environment -- and for local people, too.

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Promises and Poverty

GEMADRO, Ethiopia -- Tucked inside a fancy black box, the $26-a-pound Starbucks Black Apron Exclusives coffee promised to be more than just another bag of beans.

Not only was the premium coffee from a remote plantation in Ethiopia "rare, exotic, cherished," according to Starbucks advertising, it was grown in ways that were good for the environment -- and for local people, too.