Cuéntame Launches Nationwide "Do I Look Illegal" Campaign

For Immediate Release

Brave New Films
Contact: 

Martha de Hoyos
(310) 204-0448, ext. 225

Cuéntame Launches Nationwide "Do I Look Illegal" Campaign

Arizona's Draconian Immigration Law Creates a Wave of Latino Social Network Activism

LOS ANGELES - Following
the signing of S.B. 1070 in Arizona, one of the most anti-immigrant
laws in the country, Latinos have chosen to mobilize online in numbers
never before witnessed. Within 24 hours of launching the "Do I Look
Illegal" campaign, thousands responded on the www.facebook.com/cuentame
page, placing it in the top five Latino activist sites on Facebook. The
idea behind the "Do I Look Illegal" campaign is to highlight how the
Arizona law essentially legalizes the discrimination and persecution of
the Latino community through racial profiling.

To view Cuéntame's work on S.B. 1070 please click the linaks below:

Boycott and first video: http://www.facebook.com/cuentame?v=app_7146470109

T-Shirt Campaign: http://www.facebook.com/cuentame?v=app_17037175766

"The
response to the Arizona law proves that Latinos have arrived to the
world of social media activism. This campaign represents the first
major Latino mobilization in light of the 2010 mid-term elections.
Within hours of the launch of our campaign, thousands flocked to our
Cuéntame Facebook page within a matter of hours, highlighting the fact
that Latinos are hungry and ready to participate in online social
network activism."
Axel Woolfolk, Co-founder of Cuéntame

"Latinos
from the US and Mexico have represented a strong economic engine for
Arizona through its tourism industry. However, in response to this law,
we will be asking our followers to take their dollars to other states,
where Latinos are welcome and their dollars are wanted."
Ofelia Yanez, Co-Founder of Cuéntame

Thousands
of social network activists have purchased the "Do I Look Illegal"
T-shirts and are spreading the message of the campaign online via
status updates, pictures, and other social media tools.  Cuéntame continues to plan actions in Arizona and Los Angeles with on-the-ground organizations to protest S.B. 1070.

Cuéntame
has also decided to join the national boycott efforts of Arizona and
will be asking many of its followers to cancel travel plans and
business in Arizona.

 

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