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FOR IMMEDIATE RELEASE
January 19, 2010
5:48 PM

CONTACT: Rainforest Action Network

Sam Haswell
Communications Director
(415) 659-0519

General Mills Linked to Rainforest Destruction

Maker of Cheerios, Betty Crocker and Toaster Strudel Buying Unsustainable Palm Oil

MINNEAPOLIS, Minn - January 19 - Local food giant General Mills (GIS) came under fire today for its use of unsustainable palm oil, a food commodity strongly linked to rainforest destruction in Southeast Asia, as 42 activists with Rainforest Action Network, Walker Church and other concerned community organizations unfurled a 30 x 70 ft. banner reading “Warning: General Mills Destroys Rainforests” outside of the company’s Minneapolis headquarters building.

The protest is the start of a corporate campaign against General Mills, asking the trusted food company to publicly commit to sourcing only palm oil produced in a socially and environmentally responsible manner. At least one hundred General Mills products, including such trusted brands as Pillsbury, Betty Crocker, Stovetop Hamburger Helper and Toaster Strudel contain palm oil or palm oil derivatives, violating General Mills’ stated social and environmental commitments.

“General Mills could do a lot to transform the palm oil supply in the food industry and to protect rainforests, communities and the climate,” said Madeline Gardner, Minneapolis-based activist. “As an industry leader and a trusted brand, General Mills could have a huge impact in changing the food industry for good.”

Production of palm oil, found in roughly half of all products sold in U.S. supermarkets, has risen significantly in recent years to meet growing worldwide demand. As a result, palm oil plantations are expanding rapidly into the tropical forests of Indonesia, Malaysia and Papua New Guinea, contributing heavily to global climate change, species extinction, and the displacement of Indigenous and local communities.

“Palm oil is a leading cause of rainforest destruction in places like Indonesia,” said Ashley Schaeffer of Rainforest Action Network. “As long as General Mills is using irresponsibly sourced palm oil, their customers will have to worry that they are contributing money to rainforest destruction.”

Worldwide, the degradation and destruction of tropical rainforests is responsible for fifteen percent of all annual greenhouse gas emissions. The carbon emissions resulting from Indonesia’s rapid deforestation account for around eight percent of global emissions: more than the combined emissions from all the cars, planes, trucks, buses and trains in United States. This huge carbon footprint from forest destruction has made non-industrialized Indonesia the third-largest global greenhouse gas emitter, behind only the U.S. and China.

For more information, please visit: http://theproblemwithpalmoil.org/
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Rainforest Action Network (RAN) is headquarted in San Francisco, California with offices staff in Tokyo, Japan, and Edmonton, Canada, plus thousands of volunteer scientists, teachers, parents, students and other concerned citizens around the world. We believe that a sustainable world can be created in our lifetime, and that aggressive action must be taken immediately to leave a safe and secure world for our children.  


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