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December 16, 2009
11:43 AM

CCFC to Nickelodeon: "Naughty" and Violent Games Are Not for Children;

Links to AddictingGames.com featured on Neopets, Nick Jr. and other websites for kids.

BOSTON - December 16 - The Campaign for a Commercial-Free Childhood has launched a letter-writing campaign demanding that Nickelodeon stop promoting violent and sexualized videogames to children as young as preschoolers. Nick's popular gaming website, Addictinggames.com, features games such as Sorority Panty Raid, Bloody Day ("Back alley butchering has never been so much fun. . . . How many kills can you rack?") and the Perry the Sneak series, where gamers take the role of a Peeping Tom trying to catch revealing glimpses of scantily clad or naked women.   Nickelodeon promotes, and links directly to, Addictinggames.com on its Neopets, Nick.com, and even on its Nick Jr. websites for preschoolers. 

"Nickelodeon's websites for young children should not link to games that celebrate gratuitous violence and the objectification of women," said CCFC's Director Dr. Susan Linn. "Parents who think that their children are safe on Neopets, Nick.com or NickJr.com should know that truly disturbing content is only a click away. "

After some of the games-and the links to them on Nick's websites for children-were featured in this YouTube video, Nickelodeon pulled a few (e.g. Vanessa Naughty Pics and Whack Your Ex) from the Addicting Games website.But Nick.com and NickJr.com continue to link directly to AddictingGames.com, which boasts about its large collection of "naughty games" and "shooting games." 

"Nick is clearly more concerned about protecting its brand than actually protecting children," said Dr. Linn. "If Nickelodeon executives cared about kids, they would have removed the links to Addicting Games completely from their children's sites, not just eliminate a few of the games. Their disrespect for parents and disregard for children is staggering." 

AddictingGames.com continues to features many games with sexual and violent content, including the following. All descriptions are taken directly from AddictingGames.com; screenshots of the games are available at http://www.commercialexploitation.org/actions/nicknaughtygames.html.

  • Stick Figure Penalty Chamber 2 - "Small, black, stick figure death can happen in so many different ways! Do you choose shotgun to the face, or acid in the lungs?"
  • Naughty Classroom - "Hot for teacher? . . . Here's your chance to fulfill your ultimate childhood fantasy. Naughty Classroom will leave you begging for more homework."
  • Dark Cut 2 - "More macho surgery! No anesthetic. No antiseptics. Just rusty knives, corn whiskey, and lots of blood!"
  • Foxy Sniper - "Don't hate me because I'm beautiful. Fear me, because I am a crack shot! Assassination isn't just a job; it's a way of life." 

This isn't the first time that Nickelodeon has exposed young children to inappropriate content. Last spring, over 10,000 parents wrote the company to protest a SpongeBob SquarePants/Burger King ad featuring Sir Mix-A-Lot's 1990's hit song, "Baby Got Back" with the new lyrics, "I like square butts and I cannot lie."  The ad showed The King singing in front of women shaking their behinds for the camera intercut with images of SpongeBob dancing along.

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The Campaign for a Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children. CCFC is a project of Third Sector New England (www.tsne.org).

 



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