New Report Demonstrates Food Industry Self-Regulation Has Failed; Junk Food Still Extensively Marketed to Children

For Immediate Release

New Report Demonstrates Food Industry Self-Regulation Has Failed; Junk Food Still Extensively Marketed to Children

BOSTON - Today, a landmark study, The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children,
was released by Children Now.  The study conclusively demonstrates that
the food industry's self-regulation efforts have failed to
significantly improve the nutritional quality of foods marketed to
children. 

Below is the statement of CCFC's Director Dr. Susan Linn on the study:

Two and a half years ago, amid great fanfare, major food companies
announced a new era in self-regulation.  They created the Children's
Food and Beverage Advertising Initiative, promising to stop marketing
foods of poor nutritional value to children.  Instead, as this report
conclusively demonstrates, these foods still
constitute a clear majority of the food marketed to children today.
Most disturbingly, companies participating in the much-heralded
Children's Food and Beverage Advertising Initiative have actually
increased their manipulation of children by escalating the use of
beloved licensed characters to market unhealthy food.

It's clear that food industry self-regulation has failed.  Its only
accomplishment has been to forestall meaningful reforms that would
improve the health and wellbeing of children. Hopefully this study will
serve as a wake-up call for those who held out hope that the food
industry would reform its marketing practices on its own.  It is past
time for Congress to restrict the food industry's access to children.

The study The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children can be downloaded at http://publications.childrennow.org/publications/media/adstudy_2009.htm.

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The Campaign for a Commercial-Free Childhood is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children. CCFC is a project of Third Sector New England (www.tsne.org).

 

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