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CONTACT: Greenpeace Washington DC: (202) 462-1177 San Francisco: (415) 255-9221 |
Unlucky 13 for Kleenex and Kimberly-Clark
Purchase College Joins the Growing University Movement against Kimberly-Clark Due to its Environmentally Destructive Forest Practices
PURCHASE, NY - February 13 - This Friday the 13th marks an "Unlucky 13" for Kleenex and parent company Kimberly-Clark (K-C) as Purchase College has become the 13th university to take action against them. Purchase College has joined the growing university movement against Kimberly-Clark because the company continues to make disposable tissues out of wood fiber from clearcut forests-including the North American Boreal forest--one of the largest remaining ancient forests. In addition to sourcing from ancient forests, Kimberly-Clark has also failed to increase its use of recycled content across all products, which would decrease its dependency on virgin fiber from pristine forests.
"The removal of Kimberly-Clark products from our bookstores shows that Purchase College is serious about creating a sustainable campus that uses products made responsibly," said Jordan Davis, a sophomore studying environmental studies. "We have shown that universities can use their purchasing power to demand that Kimberly-Clark use recycled paper and stop wiping away ancient forests for disposable paper products. Every university should join us."
Greenpeace will continue to ask Kimberly-Clark to commit to a global policy that 1) does not source from Endangered Forests; 2) commits to increasing recycled content in products; and 3) uses Forest Stewardship Council (FSC) certified wood for any remaining virgin fiber needs.
Kimberly-Clark is the target of a growing number of university campaigns across the country due to concerns about the company's clearcutting practices and low use of post-consumer recycled content. Colleges and universities that have participated in the Greenpeace "Kleercut" campaign by removing K-C products include Harvard University, University of Miami, Rice University, American University, Wesleyan University, University of California-Berkeley, University of Vermont, University of Florida, and Northern Arizona University.
On February 23, Greenpeace is releasing its Recycled Tissue and Toilet Paper Guide, a credit card-sized shopping guide that helps consumers find the greenest household paper products. In the guide, Greenpeace recommends such companies as Green Forest, Natural Value and Seventh Generation, while saying shoppers should stay away from Kimberly-Clark products.

