Humorous TV Ad Featuring Animated Talking Moose to Greet Palin on the Stump

For Immediate Release

MoveOn.org
Contact: 

Trevor FitzGibbon/Doug Gordon (202) 822-5200

Humorous TV Ad Featuring Animated Talking Moose to Greet Palin on the Stump

New Washington Post-ABC Poll Shows Palin Drags McCain Ticket Down

WASHINGTON - With new polls suggesting that Sarah Palin hinders John
McCain's chances of being elected, MoveOn.org Political Action released a new
30-second television ad featuring an animated talking Alaskan moose to highlight
the doubts most voters feel about McCain's judgment in picking her as his
running mate. A Washington Post-ABC poll released today shows that 52 per
cent of voters feel less confident about McCain because of his choice of Palin.
Among undecided and persuadable voters, only 35 percent have better views of
McCain's decision making because of his VP pick, far lower than the 57 percent
who feel good about Barack Obama's pick of Joe Biden. 

The
Moose ad will follow Sarah Palin for the next two weeks and will air on
television in many of the towns and cities she is visiting. The ad uses humor
and an animated moose head to highlight Palin's utter lack of national security
credentials. The moose questions John McCain's judgment in choosing Sarah Palin
to be a heartbeat away from the presidency.   

"Sarah Palin
has shown the country exactly who she is in the last seven weeks, and it's a
picture of someone ill-equipped to lead," said Eli Pariser, Executive Director
of MoveOn. "Her lack of experience and knowledge about critical issues our
country is facing makes her a liability to the McCain-Palin ticket and the more
attention she gets, the more it increases voter's doubts."   MoveOn will
air the ad in markets the day before and the day of Palin's scheduled
appearance. The ad run will begin Monday in Las Vegas,
NV in advance on Palin's scheduled
Tuesday stop in the area.

In addition to Palin's much covered comments
about her foreign policy experience deriving from her state's proximity to
Russia, she has also mistakenly
linked 9-11 to Iraq and failed to show
an understanding of President Bush's pre-emptive war
strategy.

A test of "Trigger Happy" with a random sample
of voters in battleground states by Greenberg Quinlan Rosner Research showed it
to be one of the top ads of the electoral season in reducing voters' likelihood
of voting for John McCain.

"Most viewers seemed to
appreciate the lighthearted approach of this ad, but found the message deadly
serious," said Anna Greenberg of GQRR. "As hard as it is to move voters this
late in the election cycle, this ad created a significant movement against
McCain."

The
ad was produced by Jonathan Cranin, former Chief Creative Officer Worldwide of
McCann Worldgroup, who was one of the people behind the very successful E*Trade
"Baby" and MasterCard "Priceless" commercials.

View Ad At: http://www.youtube.com/watch?v=1Z48QhMZ85k

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