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Environmental Working Group

FOR IMMEDIATE RELEASE
SEPTEMBER 14, 2006
10:31 AM

CONTACT: Environmental Working Group
Contact: Al Tepper, CityHippy, cityhippy@gmail.com
Nick Aster, TriplePundit, nick@gawker.com
Matthew Fried, Enviroblog, matthew@enviroblog.org

 
Green Bloggers Ask McDonald's for Hybrid Vehicle Happy Meal
 

WASHINGTON - September 14 - Three green bloggers who helped lead the recent “blogstorm” over the McDonald’s toy Hummers in Happy Meals are now calling on the company to create a hybrid vehicle Happy Meal.

Since the launch of the Ronald McHummer website (ronaldmchummer.com) last month, over 100,000 visitors have personalized more than 113,000 golden arches signs protesting the promotion. Hundreds of blogs--including five in the top 100, according to blog search engine Technorati--have discussed McDonald’s poor marketing decision of promoting Hummers.

"McDonald’s should give away toys that reflect their values if they want to be taken seriously. They would not give away toy guns, now, would they?" said Al Tepper of CityHippy.net.

Nick Aster of TriplePundit.com said, "McDonald’s has the power to reach an incredible number of people. If they really believe in advocating environmental stewardship, then it makes far more sense to include a toy in their Happy Meals that shares their values with their customers. Why not give away a toy Prius, Smart Car or Tesla Roadster instead?”

“McDonald’s invests a lot of money marketing itself as a socially responsible company. A hybrid promotion would communicate a more responsible message to children,” said Matthew Fried of Enviroblog.org.

Recent posts by the three eco-bloggers:
http://www.triplepundit.com/pages/mcdonalds-happy-meals-if-a-hum-002244.php
http://cityhippy.blogspot.com/2006/09/news-why-not-ronald-mcprius.html
http://www.enviroblog.org/2006/09/hybrid_happy_meals.htm
 
Additional Coverage:
http://www.treehugger.com/files/2006/09/mcdonalds_respo.php
http://adweek.blogs.com/adfreak/2006/09/mcdonalds_respo.html#comments
http://blog.fastcompany.com/archives/2006/09/08/the_mchummer_of_a_summer.html
http://customerevangelists.typepad.com/blog/2006/09/mcdonalds_blog_.html
http://www.blogwriteforceos.com/blogwrite/2006/09/oops_mcdonalds_.html
http://www.socialcustomer.com/2006/09/would_you_like_.html
http://moblogsmoproblems.blogspot.com/2006/09/mcdonalds-opens-blog-but-apparently.html
http://www.emergencemarketing.com/archives/2006/09/more_people_unhappy_with.php
http://blogher.org/node/10321

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