Common Dreams NewsCenter

We Can't Do It Without You!
 

Home | About Us | Donate | Signup | Archives | Search

Home > Progressive Community > NewsWire > For Immediate Release
   
Printer Friendly Version E-Mail This Article
   
Campaign for a Commercial-Free Childhood

FOR IMMEDIATE RELEASE
JULY 19, 2006
1:01 PM

CONTACT: Campaign for a Commercial-Free Childhood
Josh Golin, 617.278.4172
jgolin@jbcc.harvard.edu

 
Statement of CCFC on new KFF Report: Advergaming and the Online Marketing of Food to Children
 

WASHINGTON - July 19 - Statement of CCFC’s Dr. Susan Linn on the Kaiser Family Foundation’s New Report, It’s Child’s Play: Advergaming and the Online Marketing of Food to Children

This study demonstrates the extent to which marketers have expanded beyond television commercials and are using the web to inundate children with seductive junk food marketing. By disguising their ads as entertainment, the food industry bypasses parents by luring children to commercial websites. Advergaming encourages children to stick around for much longer than a thirty-second commercial. At the same time, kids are seduced into becoming cogs in the marketing machine as companies urge them to promote websites and products to their friends.

Once again, it is clear that, when it comes to marketing to children, self-regulation has failed. Only 18% of websites studied adhere to CARU’s recommendations for “ad breaks” which are supposed to clearly delineate ads from content. An industry that fails to meet even its own minimal standards is one that needs government oversight. Until that happens, the food industry will continue to use new technologies—and any means at its disposal—to make an end run around parents and market unhealthy food to children.

###

Printer Friendly Version E-Mail This Article
Common Dreams NewsCenter is a non-profit news service
providing breaking news and views for the Progressive Community.

The press release posted here has been provided to Common Dreams NewsWire by one of the many progressive organizations who make up America's Progressive Community. If you wish to comment on this press release or would like more information, please contact the organization directly.
*all times Eastern US (GMT-5:00)

Making News?
Read our Guidelines for Submitting News Releases

CommonDreams.org is an Internet-based progressive news and grassroots activism organization, founded in 1997.
We are a nonprofit, progressive, independent and nonpartisan organization.

Home | About Us | Donate | Signup | Archives | Search

To inform. To inspire. To ignite change for the common good.


www.commondreams.org