WASHINGTON - APRIL 25 - ONE: The Campaign to Make Poverty History announced its new website today, continuing an unprecedented campaign to reach and engage millions of Americans in the fight against global AIDS and extreme poverty at http://www.one.org.
"For the first time in history, we have the ability to beat global AIDS and extreme poverty, all we need is the will to do it," said ONE CEO Paul Dioguardi. "These leaders are using their time and technology to reach millions of Americans with a call to do even more to save lives in Africa and the world's poorest countries."
The new site was designed by a volunteer team of industry leaders from across the technology world. Volunteers from Microsoft and Adobe conceptualized and designed the new ONE.ORG website, and development was completed by Adobe and Metaliq in Adobe's Flash(r) and in HTML. Akamai also provided ONE with streaming technology that allowed for global on-demand capacity for its new ONE "Click Spot" video on the homepage.
The site collaboration came out 2004's TED Conference, where lead singer of U2 and DATA (Debt, AIDS, Trade, Africa) co-founder Bono won the TED Prize and made one of the prize's "wishes" that technology leaders would step forward to help engage more than one million Americans in the fight against global AIDS and extreme poverty.
To date, over 2 million people have joined ONE by visiting ONE.ORG and the campaign has used the website to engage and mobilize visitors in successful efforts to call for life-saving global commitments for Africa and the world's poorest countries, including 100 percent debt cancellation, increased effective international assistance and universal access to education and HIV/AIDS medicines.
The ONE.ORG home page also features the new ONE "Click Spot" and stars some of the biggest names in music and Hollywood, including George Clooney, Brad Pitt, Tom Hanks, Jamie Foxx, Cameron Diaz, Penelope Cruz, Gwen Stefani, Dave Matthews, Coldplay, Sean "P. Diddy" Combs, 50 Cent and Bono. In the spot, each clicks their fingers to show that every three seconds, a child dies of AIDS and extreme poverty-and that millions of Americans have the power to come together as ONE and save lives in Africa and the world's poorest countries.
Today, over 1 billion people live on less than $1 a day, and every day in Africa, HIV/AIDS kills 6,600 people, 8,500 people are infected with the HIV virus and at least 1,400 newborn babies are infected during childbirth. ONE is helping Americans raise their voices as ONE against the emergency of AIDS and extreme poverty, joining together to ask leaders to do more to save millions of lives in the world's poorest countries.
ABOUT ONE: THE CAMPAIGN TO MAKE POVERTY HISTORY: ONE (www.one.org) is a new effort by Americans to rally Americans -- ONE by ONE -- to fight the emergency of global AIDS and extreme poverty. ONE is a coalition of 2 million people and over 70 of the nation's leading relief, humanitarian and advocacy organizations. For more information, please visit: http://www.one.org