WASHINGTON - October 31 - WakeUpWalMart.com today released the following announcement of its advertising campaign about Robert Greenwald's movie regarding Wal-Mart:

-- Campaign Releases First 30-Second TV Ad about Robert Greenwald's Movie -- "Wal-Mart: The High Cost of Low Price."

-- TV Ad to Air in New York City, Washington, D.C. Metro Area, Los Angeles and Little Rock; National Print Ad in USA Today to Reach Over 2 Million Readers; And Internet Campaign Will Target Over 19 Web sites with A Reach of 17 Million Readers.

Today, WakeUpWalMart.com launched the nation's first advertising and multi-media campaign about "the movie and the memo Wal-Mart does not what you to see." As part of this national media effort, the group will run a full-page ad in Monday's edition of USA Today, internet ads on 19 sites with over 17 million readers, and a 30-second TV Ad, entitled "High Cost."

"America will be shocked when they learn the truth about Wal-Mart as seen in the new film -- Wal-Mart: The High Cost of Low Price. Our new multimedia campaign is just the beginning of our national movement to expose the truth about the high cost of shopping at Wal-Mart," said Paul Blank, campaign director for WakeUpWalMart.com.

WakeUpWalMart.com's nationwide media campaign is the first national TV, print, and online media campaign launched in the fight to change Wal-Mart. The media campaign, beginning Monday, Oct. 31, will highlight 'Wal-Mart's Secret Memo' that is shocking the nation and the Robert Greenwald documentary: "Wal-Mart: The High Cost of Low Price." The 30-second television commercial was produced by Joe Trippi -- Democratic strategist and former presidential campaign manager for Howard Dean.

The full-page USA TODAY ad encourages all Americans to visit WakeUpWalMart.com to see the commercial for the Wal-Mart movie and to get their copy of 'Wal-Mart's Secret Memo.'

The launch of the national media campaign follows a successful weekend of activities in 84 cities and 22 states highlighting Wal-Mart's health care crisis and distributing out the internal memo shocking the nation. Following the release of WakeUpWalMart.com's 'Six Demands for Change' to Wal-Mart CEO Lee Scott, the organization has surpassed 112,000 supporters in all 50 states -- making WakeUpWalMart.com the nation's largest effort to change a corporation in history.

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