WASHINGTON - September 29 - Should magazine publishers, especially those with teen and pre-teen readers, be more responsible about the ads they run?

The national nonprofit Dads and Daughters and hundreds of concerned parents say, "Absolutely."

"YM (http://www.ym.com/) readers want to be popular, they want to feel attractive, they want to be the people they see featured in the magazine, and that includes the models in the ads," says Dads and Daughters Program Manager John Ball. "When impressionable girls see ads such as the one for Squeeze Jeans in the October issue, they're being manipulated just to sell a product."

Dads and Daughters is urging anyone who cares about girls to visit http://dads.e-actionmax.com/showalert.asp?aaid=869 and send a letter, saying you want the publisher of YM to show some common sense when deciding which ads to include.

Dads and Daughters (www.dadsanddaughters.org) is the national advocacy nonprofit for fathers and daughters. Dads and Daughters inspires fathers to actively and deeply engage in their daughters' lives, and galvanizes fathers and other to take social action that transforms the pervasive cultural messages that devalue girls and women.

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