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National Environmental Trust
FOR
IMMEDIATE RELEASE
APRIL 17, 2003
9:30 AM
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CONTACT:
National
Environmental Trust
Joel Finkelstein, 202-887-1345
Brandon MacGillis, 202-887-8833
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Bad on the Environment? Need to Look Green
on Earth Day? Try LuntzSpeak.Com Today! Says National Environmental
Trust
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| WASHINGTON
- April 17 - The following was released today by the National
Environmental Trust:
Are you a member
of the Republican leadership or even, possibly, the President
of the United States? Is your record on the environment terrible?
Is that terrible record making you dread the fast approaching
Earth Day like a visit to the dentist? Then maybe it's time you
visited LUNTZSPEAK.COM!
LuntzSpeak
is the exciting (some would say "sneaky") new way to spin your
anti-environmental record, and it has been widely embraced by
the Administration and some Republicans in Congress. That's why
the National Environmental Trust created LuntzSpeak.com: so that
anyone can learn LuntzSpeak and recognize it when they see it
in a press release or hear it in a speech.
"It's not rocket
science to say that voters don't trust the President and some
members of his party on the environment," said National Environmental
Trust President and LuntzSpeak enthusiast Phil Clapp. "After all,
this is an administration with only a few bright spots amid a
torrent of anti-environmental rollbacks."
"LuntzSpeak
represents a major new covert campaign by the Administration and
the Republican leadership," Clapp said. "They're trying to dupe
the public and the media into thinking a truly awful record on
the environment is actually green."
LuntzSpeak
is based on a memo by famed Republican pollster Frank Luntz, architect
of the Contract With America. Luntz is concerned that "the environment
is probably the single issue on which Republicans in general --
and President Bush in particular -- are most vulnerable." Unfortunately
for Luntz, the Environmental Working Group gave the memo to the
New York Times.
"If you look
at what leading Congressional Republicans and Administration officials
have been saying in recent months, it's clear that the Luntz memo
is being treated like Gospel," Clapp said. "What we've done at
LuntzSpeak.com is collect examples of this spin in action, and
laid out the tools to help you see through it."
To kick off
its new effort to get out the word about LuntzSpeak, the National
Environmental Trust is:
-- Launching
LuntzSpeak.com; -- Running a paid media campaign advertising LuntzSpeak.com;
-- Sending out free "LuntzSpeak Decoder Rings" to journalists
and opinion leaders; and -- Announcing the first winner of the
Luntzie Award, for Outstanding Achievement in the Field of LuntzSpeak.
For more information,
visit LuntzSpeak.com
today!
###
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