WASHINGTON
- January 30 - Employing the new tools of cyber-activism, Defenders of Wildlife
today kicked off an innovative, Internet-based campaign featuring
a computer animation to raise public awareness about new threats
to the nation's last arctic wilderness refuge.
"The animation -- starring a polar bear, her cub and an oil
driller -- illustrates the danger posed by oil exploration to the
Arctic National Wildlife Refuge in Alaska, one of the crown jewels
of America's natural treasures," Defenders of Wildlife President
Rodger Schlickeisen said.
Narrated by actor Ed Asner, the video is displayed on the
Defenders' new Web site --
www.SaveArcticRefuge.org -- along with
a petition urging President Bush and Congress not to allow oil
drilling in the refuge. The animation was developed by
RealImpact(tm), which is a division of RealNetworks(r) that
provides high quality technical and creative services in Strategic
Consulting, Streaming Media, Web Site Design, to progressive
organizations. RealImpact can be found on the World Wide Web at
www.realimpact.net.
"RealImpact(tm) is dedicated to helping progressive
organizations use the Internet as an advocacy tool. We have been
very pleased to partner with Defenders on this critical campaign to
keep the Arctic National Wildlife Refuge safe from drilling," said
RealImpact(tm) General Manager Eileen Quigley.
With a click of a mouse, computer users can watch the animation,
which presents the story of a polar bear sleeping peacefully by her
cub when they are awakened by an oil man. The oil man eventually
drives the animals from their home by exploring for oil and then
drilling a well. At the end, the silhouette of a monstrous oil rig
is pounding away, and an oily set of polar bear tracks leads away
from the frozen landscape.
The video concludes by urging viewers to sign the Defenders'
petition against oil drilling in the refuge. "Oil and wildlife
don't mix," Asner says on the video.
Schlickeisen said Defenders of Wildlife hopes viewers will enjoy
the video and e-mail the Web link for it to their friends to spread
the word about the threat to the Arctic National Wildlife Refuge.
"We hope that, through this animation, we can send a very
serious message to President Bush and Congress," Schlickeisen said.
"Oil drilling would spoil the refuge, and we would lose our last
sanctuary for Arctic wildlife-all for a six-month supply of oil
that wouldn't be available for 10 years or more."
"Big Oil is lobbying Congress to drill in the coastal plain of
the Arctic National Wildlife Refuge. The refuge is America's
greatest wildlife sanctuary. Called America's Serengeti, it's home
to polar bears, muskoxen, wolves, millions of migratory birds,
caribou and hundreds of other species. The industrial disturbance
from oil drilling would be immense and spills are inevitable,"
Schlickeisen said. "Our petition is a way for citizens to make
their voices heard on this important issue."
Defenders of Wildlife is known for its high-tech innovations.
The organization's Defenders Electronic Network (DEN) is an online
environmental advocacy tool that includes a free e-mail newsletter
called DENlines, plus email alerts when urgent action is needed.
Readers can subscribe to DENlines at
www.defenders.org. On
behalf of a coalition of leading environmental groups, Defenders
sponsored the Web site "SayNoToNorton.org,"
which
generated
more than 100,000 e-mails and faxes to senators in opposition to
the nomination of Gale Norton as Secretary of the Interior.
Defenders of Wildlife is a leading non-profit conservation
organization recognized as one of the nation's most progressive
advocates for wildlife and its habitat. With more than 750,000
members and supporters, Defenders of Wildlife is an effective
leader on endangered species and biodiversity issues.
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