Jim Goodman, his wife Rebecca and brother Francis run a 45-cow organic dairy and direct market beef farm in southwest Wisconsin. His farming roots trace back to his great-grandfather's immigration from Ireland during the famine and the farm's original purchase in 1848. A farm activist, Jim credits more than 150 years of failed farm and social policy as his motivation to advocate for a farmer-controlled consumer-oriented food system. Jim currently serves on the policy advisory boards for the Center for Food Safety and the Organic Consumers Association, and is a board member of Midwest Environmental Advocates and of the Family Farm Defenders.