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'No Logo' Author Naomi Klein to Focus on Climate Controversies in New Book
TORONTO - Naomi Klein says her next book delves into the simmering debate over how best to rein in carbon emissions, a highly divisive issue she predicts will explode at the upcoming United Nations Climate Change Conference, set for Copenhagen next month.
Author Naomi Klein is shown in a 2007 handout photo. The Toronto-based journalist and activist says advocates for market-based solutions like carbon trading will face-off against those who believe a longstanding "climate debt" obliges rich countries - which produce most pollution - to fund sustainable environmental futures for poorer countries, which suffer the most ecological damage.
"It is absolutely going to be a war in Copenhagen," Klein says in a recent interview.
"I'm hearing more and more young environmentalists saying, 'We think the way to solve this crisis is to leave fossil fuels in the ground,' and this is particularly important in the Canadian context where we are extracting some of the absolutely most lethal, dirtiest forms of fossil fuels in the oil sands and the tarsands."
Klein says the issue has galvanized young people the same way the anti-corporate movement did 10 years ago.
The acclaimed writer documented that time in her debut book, "No Logo," a call-to-arms that was re-released this week with an updated introduction. The new material includes Klein's take on the Wall Street bailout and the rise of the "Obama Brand," which she deems "the most powerful brand in the world right now."
Klein credits the tome's mammoth success to good timing, noting that it was published just as tens of thousands of protesters shut down a meeting of the World Trade Organization in Seattle.
"And it's funny because the book was late," recalls Klein, 39, who also got a boost in sales when Radiohead frontman Thom Yorke said the book influenced their 2000 album, "Kid A."
"It came out eight months later than it was supposed to come out and these things are, in some ways so random, because I think if the book had come out when it was supposed to come out it would have probably gone nowhere."
"I think it's a very rare thing for a writer to have this, I see it really as a blessing, to write a book about a movement and have that book become part of a movement."
Today, Klein says that same grassroots spirit is fuelling a battle over the environment at the upcoming UN summit. She notes that business attempts to turn carbon into a tradable commodity are drawing strong opposition from environmentalists in much the same way brand bullies elicited the rage of anti-corporate activists in the '90s.
"People are rightfully suspicious of the idea of trusting our most pressing challenge as a species to these same market forces," she says.
If anything, anti-corporate rage is stronger than ever, she says.
"You have this generation of young people whose views of the market and the economy have been profoundly shaped by this meltdown and by witnessing massive inequality and even witnessing this so-called recovery," says Klein, who speaks regularly at university campuses.
"When I grew up we were constantly told what's good for corporations is good for all of us - if the Dow is going up that's good for everyone. And now you have this generation where it's so clear that what's good for Goldman Sachs and Bank of America is not good for them."
Klein says she'll be in Copenhagen to research her planned book, as well as speak at a people's summit and report daily for several alternative publications. She says she'll put much of the material up on her website.
"On one level it's insane that we're all burning so much carbon to go to Copenhagen and talk about lowering carbon emissions but on the other hand, there is such an extraordinary array of activists from around the world who really are on the front lines of the climate crisis who are going to be in Copenhagen," says Klein, whose most recent book, "The Shock Doctrine" was turned into a documentary that will screen at the Sundance Film Festival in Park City, Utah next year.
"I'm very excited by the idea of climate debt.... This accounting could lead to serious funding for countries to leapfrog over fossil fuels. It isn't just a punitive measure, it has all kinds of possibilities that benefit everybody."
The 10th anniversary edition of "No Logo" is on sale now.
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Show AllDoes taking a cruise ship or some kind of ship use less fuel? I would think it would. The ocean current should help push the ship along right/ or do they go against the current?So, this might be a solution. They should start booking on ships now!!!! No airplanes if that is the solution.
For anyone interested in the fuel efficiency for various transportation types used to move PEOPLE (not freight) here is a great chart.
http://awesome.good.is/transparency/web/trans0209gettingaroundrev.html
The bicycle is the most efficient, even better than walking. The least efficient is an SUV followed by a cruise ship followed by the car. For mass transit the bus is best followed closely by the train then the airplane.
This website is a bit incomplete or deceiving. I suspect that it only considers a diesel locomotive AMTRAK train, not an electric train like the NE US corridor, and most of the rest of the world. The electric train is certainly far better in equivalent mpg. For example my electric motor scooters get the energy-equivalent of 400 to 450 mpg, compared to about 80 mpg (some claim 100 mpg) for a comparable 50cc gasoline scooter. There is no reason to believe that this factor of 5 doesn't apply to trains as well.
And, the the bus fuel economy is low. A 55 passenger coach can get about 7 mpg with reasonable driving technique, for about 350 to 380 passenger mpg.
I find the cruise ship fuel usage (26.2 passenger mpg) suspect as well. If ship transport was really this inefficient, why are almost all, even finished, goods carried between the continents by ship instead of aircraft?
I know from being involved in river navigation projects that river-barges are considerably more energy efficient than railroad for bulk commodities.
The stats are for transporting PEOPLE not freight. If you packed the people like you pack freight the mpg efficiency would go way up. But I suspect passenger enjoyment would probably go way down!
That is certainly true to some extent. All the frills and large passenger cabins add to the inefficiency. However, I suspect it is weight more than volume that affects energy usage the most, so that doesn't entirely explain it.
For travelers who don't need luxury, there are are freighters that carry limited numbers of paying passengers to wherever they are going.
Sailing ships would be more fuel efficient, or ships equipped with vertical wind turbines.
Just get all the blowhards in DC to supply the wind.
So, most people will have to trek on foot to the ocean port to catch their sail-cruise?
You can rest assured that nothing really useful will come of these or any other climate talks. Carbon cap and trade, is a huge money maker that will have huge cost to the ordinary people, huge profits to some, and no net benefit...... and is the only outcome likely to be seen. Americans and less so Europeans are ABSOLUTELY NOT going to give up our cushy lifestyle in the interest of saving the environment for future generations...... we've seen this before. Denial is a huge and popular industry..... and someday Americans will say "but we never knew".... when it is too late.
Howard
"Klein says the issue has galvanized young people the same way the anti-corporate movement did 10 years ago." Yea that did a bunch of good. Corporate power is stronger than ever. I think Naomi Klein is the best watch dog in this country but the investor class has overpowered any type of dialog for a better world for everyone and is only interested in power and control. So who out there can really disagree with Howard for some other outcome?
Absolutely correct. Like the Wall Street meltdown the mantra will be "Who could have known"?
And don't forget "Who could have imagined they would fly airplanes into buildings?"
Short-sighted thinking all around.
Surely excessive wealth capitalism has reached its ultimate conclusion,
with the end effect being social democracy or end-time catastrophe.
This gal has really got it on the mark on quite a few things. We fellows are going to have to try to catch up now. Aren't We?
Good for you, Ms Klein.
AD
It is sad that Obama has fully embraced cap and trade. Our Congress has this debate broken down into those who are for cap and trade (Dems) and those who oppose it (Rep's). What is sad is that there is no side standing up for the atmosphere. Cap and trade will not reduce emissions, it will just pass money back and forth.
I agree. 'Cap-n-trade' is a fraud. We need a broad based direct tax on all carbon dioxide emitting fuel sources. This is the most effective way back to reduce our consumption of such fuels and to foster the transition to renewable energy and conservation. I was hoping Obama would use his considerable charisma and oratory skills to advocate for this, but so far he hasn't. Kudos to reporters like Naomi Klein for challenging the status quo.
Not only taxes (the stick) but a massive Marshall Plan or NASA style program to encourage and facilitate building a new energy infrastructure (the carrot).
and the cost to the consumer
okay, Naomi, how does Copenhagen have anything to do with the ownership of private property and the financing of water, food and shelter, and how will we make any progress on any front without addressing that fundamental issue, as it is the ultimate personal issue driving the economic, and, therefore, the ecologic activity of our world?
how glorious to take economic action in the name of the environment, only to return home to joblessness and eviction?
As another poster said a few days ago, life's necessities are currently purchased items, financed, in great part, by personal indebtedness...
we must make them credited items...included, if you will...take up this cause, Naomi...
I hope her book was written on hemp paper by armies of scribes using hand mixed ink, and distributed to the bookstores by volunteer Sherpas.
mujeriego - if you were in a theatre, and someone noticed that a fire had erupted, would you not want them to alert everyone that there is a fire? Would you turn on them and berate them for complaining? Would you call them a hypocrite for using fire in the furnace at home while calling an uncontrolled fire in a building full of people a problem?
Not a great analogy since Naomi DOES offer steps to address the problems she writes about - but i am hopeful that you get my point.
Without doubt Naomi Klein, like most people deeply aware of the mechanisms of our self-destruction, does what she can to live in a concious way and minimize her own negative ecological footprint. Living in the current system it is impossible to have zero negative impact, but please do what you can and don't put down those who are trying to help. It's a cheap shot.
You ARE an idiot.
If every person in the world had as much
1) knowledge,
2) true desire to improve the atmospheric conditions, and
3) dedication to teaching others about it
as Naomi Klein, then the world's environment would be in great shape.
You, however are too stupid to know this.
Find something else to do with your time, rather than post ridiculous comments here.
It is quisling sophistry to excoriate climate campaigners for burning fuel and emitting carbon while they dedicate their lives to saving this stupid planet. How many people are flying for a better reason right now? Any? I doubt it. Maybe some guy transporting microfilm in his duodenum or a donated still-beating heart in a cooler. I hereby give my carbon karma to Naomi Klein. I won't fly ever again so that she can.
Anyone else dare to make an equally silly gesture?
Canada's CBC had an interesting documentary on carbon credits last night, largely illustrating the scam of those selling credits to the public for off-setting their activities. It can be seem in full on their website:
http://www.cbc.ca/documentaries/doczone/
Also tonight (Nov 27th) at 9:00 pm CBC'c Fifth Estate is "examining why Canadians feel that the Bush administration knew about the Sept 11 attacks". Also available online. SinceI haven't seen it yet I can't comment, but this programme doesn't pull punches either.
http://www.cbc.ca/fifth/2009-2010/the_unofficial_story/
Screw the CBC. I cannot watch the FIFTH ESTATE anymore because "it cannot be streamed outside Canada"
Are we Brand Alternative?
Not just young environmentalists are calling for fossil fuels to be left in the ground, James Lovelock did it in 2006 in his book "Revenge of Gaia". James Hansen has called for the shutting down of all coal fired electric plants as a starter.
The Dec., 2009 issue of National Geographic states that nature can process about 5 billion tons of CO2 per year. The USGS reports that humans generate about 30 billion tons of CO2 per year. MSNBC in a planet report, reported that the calcareous shells of antartic plankton have thinned 50% in the past few years due to ocean acidification. Another source predicts the sterilization of the oceans of organisms with calcareous skeletons within 20 to 30 years. We must not just stop exceeding Earth's CO2 processing capacity, we must lower our CO2 footprint to below Earth's carrying capacity or we'll be extinct as a species. Again Lovelock writes that our numbers will be no more than 1 billion by the end of this century if we are lucky.
As Hildegaard of Bingen said over 900 years ago, "Nature will not be mocked". When we exceed our carrying capacity as we are when we produce more CO2 than nature can process, we are mocking nature and nature will make a correction. Peter Ward has written about the corrections that nature has repeatedly made when CO2 levels have gotten high in the past. Most mass extinction events have been greenhouse gas induced. In the past volcanic activity at a faster rate than nature can safely process the CO2 released has been the trigger. Today we have every car, plane, ship, coal fired electric plant, and cement making plant functioning as little volcanoes. The result is going to be the same. Venus here we come.
Your commentary is filled with so many interesting facts.
Thanks for a really profound couple of paragraphs.
I will add another thought which doesn't compare with yours for intellect, but here goes.....
As the world population increases above what it currently is, and if the pollution is to remain EQUAL to the current amount (not improve, and not get worse) then each person, on average, must use less, and pollute less than currently.
(CO2 included)
Said another way, if the world population increases by 50% after X number of years, then each person would have to pollute just two-thirds as much as now JUST TO KEEP THE TOTAL WORLD POLLUTION EQUAL (with no improvement as compared with today).
The more straightforward and most honest of the 3 most obvious answers is this: "No."
Certainly there exists in some sense a Naomi Klein "brand" that one may wish to qualify as some subset of Brand Alt. However, the contradiction apparent in this is almost completely superficial.
So, for instance, like you-all, I recognize Ms. Klein's name from NO LOGO, THE SHOCK DOCTRINE, and from lectures, podcasts, interviews, and so on. I read here that she will release another book, and I will probably pick up a copy and read it the month it comes out. I assume that I have some idea what the content and style of the book will be like, and I want it. The fact that she is attractive and personable probably does play into it in a way that is relevant to branding.
So, strictly, what is this process?
It seems to work like so:
I cannot carry forward into future decisions the entire experience of Ms. Klein's books, nor sort it fully among full appraisals of books in general or consumables in general, so I reduce it to a significantly but incompletely representative concept that hinges on a signifier -- the letters N A O M I K L E I N, the sounds when these are pronounced, a somewhat variable set of associated impressions.
I decide to purchase the book based on this somewhat distorted distillation-amalgam.
It is worth noting that I do something similar with an item that we do not usually think of as "branded" when I use a word for it: say a tree. They're all similar, all different, but I tend to partially conflate them in thought insofar as I consider them categorically.
Now, Ms. Klein is going to have some trouble addressing us without engaging such processes, is she not? One may qualify a Yes or Maybe, saying that "Everyone must brand to speak symbolically, to even speak."
But that overlooks most of the distinctions played out in depth in NO LOGO.
Nike-esque companies trademark identical products to sell the branding itself. That is different than a book that is different than another because it is written by a different author to a different end by different means. What one desires from the purchase has less to do with the commonality of pulp and binding than with distinctions of idea and syntax.
Now, one could argue rightly that those who buy trademark buy not the commonality of construction nor the functionality of foot covering or even style, but the social stamp of brand-recognition.
This is substantially different than buying a book for its ideas. One could buy NO LOGO to be cool, of course: "Hey, look at me! I got that radicaller-than-thou book by the Siren of inSurgency, Naomi Klein. Think of me, O Judge of Lecteurs, as among the Elect."
I dunno. Maybe it's just me. But so far, if anyone has primped or puffed for me bearing a seductively displayed NO LOGO, I have been disappointingly numb to it.
Have any of you more attractive lumpenproles noticed this as a widespread phenomenon?
Until then, I will take this kind of inversion as clever and useful in some contexts, but no refutation.
PJD412
Your comments are interesting. I have often thought that a steel wheel on a steel track must provide less rolling resistance and take far less energy than pushing an object through the air at great velocity. A significant factor is speed. Measurements with bicycles show that over 15 MPH wind resistance goes up exponentially.
In regard to the efficiency of barges, I suspect that their velocity is a major factor.
Is there really so little data on all this?
Grant
Flying is the least efficient and the airlines don't pay the fuel tax imposed at the pump. If the tax was applied to them, no one would fly.
Yes, trains, even diesel ones, are more efficient than even much-improved fuel efficient airliners. but, those AMTRAK cross-country trains with the huge double-deck sleeper cars are probably not so efficient because the density of passengers is so low.
Speed certainly is a factor. Drag force and energy needed per unit of distance increase as the square of speed, everything else being equal.
The main point I wanted to make is how electric propulsion is far, more energy efficient than IC engines and emit much less carbon even with the current mix of fossil-generated electricity. For example my electric scooters using the typical current eastern US generation mix get the carbon-equivalent of 225 mpg. But I buy wind-energy generation offsets, so it actually is much better than that.
Where is the moral leadership to change directions? Religious leaders have been coopted by moneyed interests into agreeing that God has "blessed" with abundance those who contribute to building their monuments and contributing to their various programs. No questions asked. The "faithful" have prayed for success of the leaders' projects and have been told their prayers were answered when an especially "blessed" donor put their fund drives over the top.
May we hope that new religious leaders will rise up who recognize the desperate dead end that our fund raisers have led us to and will encourage the faithful to pray for the all too real need in which we can only pray "God help us!"
Your comment is not entirely acurate The Vatican is actually the world's only sovereign state that can lay claim to being carbon-neutral. Last summer the city-state's ancient buildings were outfitted with solar panels intended to be a key source of electricity, and an eco-restoration firm donated enough trees in a Hungarian national park to nullify all carbon emitted from Vatican City, which takes up one-fifth of a square mile.
Both moves were embraced by Pope Benedict XVI, who not only oversees the global church, he serves as the chief administrator of the operation of the Vatican. And in both religious and secular circles Benedict has earned the title of "green pope." In addition to boosting efforts to make Vatican City more environmentally efficient, he also uses Roman Catholic doctrine to emphasize humanity's responsibility to care for the planet.
Benedict is not the first pope to address the issue of environmental degradation. His predecessor, Pope John Paul II, once described environmental concerns as a "moral issue" and noted as far back as 1990 that people have "a grave responsibility to preserve [the earth's] order for the well-being of future generations." However, the new pontiff has made being green a central part of his teachings and policy-making. Just months after being elected pope, Benedict stated in his first homily as pontiff that "the earth's treasures have been made to serve the powers of exploitation and destruction" and called on Catholics to be better stewards of God's creation. Last spring at a Vatican conference devoted to climate change, Benedict announced that global citizens have to "focus on the needs of sustainable development." That message was taken a step further when the church last month announced seven new sins that now require repentance. Number four on the list was "polluting the environment." Among the others were "causing social injustice" and "becoming obscenely wealthy," which are also both linked to taking care of the earth, says a Vatican spokesman.
Until the vatican and the catholic church acknowledge that the present human population is a serious threat to the environment, any suggestion that pope Benedict has any claim to be green will continue to lack credibility.
One child per family, worldwide, for the next several generations.
Logo Land ePie
Logo land
la la land
pixilated, PG rated,
pretty in pink debated
proud to be rogue and sated
An empty shell souped in a can
no strings attached
an apron without a granny
a dress without a Grammy
iFingure, iPhone, iNest, iPod
retread is better than shed or shod
Logo la la land
creeps on culture
vacuous and freedom fried
plasma colored, brighter than real
with extreme reality to try to feel,
so tweet your ticker
Tweet tuned for in.
Tweet zoned for out
in.....
Logo land
Lego Logo tacky plastic land
wear your culture like your hand
the one that’s dealt to you by big brother bland
global glitz will bow to shake on that
‘baby got back’
slide your plastic through the crack
platinum and priceless
memories of nature,... nurture-less
an empty now
for a virtual bow
Margin your virtual trades and
baby you’ll have got it e-made
serve up a maid
the server softer browner ones
those who’s promised greener cards for
Logo land
The home of the brave,
the rogue
the knave
the warrior slave
brand O ......... oBambie
oh oh oh oh
your diligence is dithering
your brand is slithering
like a sticker tagged apple
on a ‘Tipping Point’,... a slide
a blank ‘Blink’
too glad to fall from the tree...well
like;
O Bomba .... how can that be
are you like a Bamby or
o-Bambie in the sights from temple mount.
OB 5, 4, 3, 2, 1, 0
dither one
predator one
hi tech no ones
my hands are the tied one
the rising seas like the DOW one
one mark at a time one
mark twain
easy passage for a World full of gamblers
empty gain
a hollow shell
a weatherman without the stream
a digit without the beam
tune in tomorrow
you may win
Brilliant!!!
I'd love to hear you recite it in person.