Greenwash: They Profit, We Drown

Greenwash: They Profit, We Drown

Proclaiming "a rebellion against the visual assault of media giants (with) a stranglehold over messages and meaning in our public spaces," dozens of artists have reclaimed the streets of Paris during the climate summit with 600 potent  ad takeovers aimed at highlighting the hypocrisy of major corporate polluters who by sponsoring the climate talks "can promote themselves as part of the solution when actually they are part of the problem." The "subvertising" street art by 80 artists from 19 countries - some of which originally appeared in Banksy's Dismaland exhibition - was organized by Brandalism, a U.K.-based art collective that proclaims "the democratic conviction that the street is a site of communication, which belongs to the citizens and communities who live there."

In actions over the last few years, Brandalism has called out the power of corporations to ensure that the voices of "those with the most amount of money (get) heard above all else." In Paris as elsewhere, they say, "We are taking their spaces back because we want to challenge the role advertising plays in promoting unsustainable consumerism. Because the advertising industry force feeds our desires for products created from fossil fuels, they are intimately connected to causing climate change." Or, as several art pieces declare, climate change "is not somewhere else" and "This country was not built by men in suits."

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