We (Heart) Capitalism Chap. 4,762: Urban Outfitters Sells Vintage Blood Spattered Kent State Sweatshirt Because Nothing Says Edgy Like the Murder of Innocents
In its unending quest to be hip and make money, Urban Outfitters - whose earlier creations have included tributes to anorexia, depression and genocide - came up with a faux-bloodstained, "perfectly broken in" Kent State sweatshirt - for $129 yet - as part of its "Vintage Finds," thus celebrating in its singularly macabre way the 1970 massacre of four students by the Ohio National Guard during a Vietnam War protest. "We only have one," its website chirped, "so get it or regret it!" This one fabulously offensive piece of memorabilia to the machinery of the state gunning down its own young proved so irresistible that it was reportedly, promptly bought and placed for sale on eBay with a starting bid of $550, or a flat-out purchase price of $2,500, "perfect for Halloween or whatever your deal is" (though amidst the firestorm it may have now been dropped.) Somewhere in there, brilliantly picking up on a tad of online outrage, Urban Outfitter's issued one of those classic non-apologies stating they were "extremely saddened that this item was perceived....negatively" and they've removed it from their site "to avoid further upset"; the site now lists it as "Sold Out", which is actually a nicely concise way to describe the company's money-grubbing, bar-nothing-in-the-realm-of-tastelessness stance. Understandably, Kent State issued its own statement, saying it takes "great offense to a company using our pain for their publicity and profit," and inviting company officials to its May 4 Visitors Center "to gain perspective on what happened 44 years ago and apply its meaning to the future," or at the very least grown a brain and heart. Meanwhile, woe to our unconscionable blood-drenched culture, and, again, shop elsewhere.